AN ANALYSIS OF THE CAUSES OF MARKET DEMAND IN THE IRANIAN VOLLEYBALL SUPER LEAGUE, OF THE AUDIENCE AND EXPERTS IN SPORTS MANAGEMENT

Authors

  • Maryam Rahmani Department of Sport Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
  • Ali Mohammad Amirtash Department of Sport Management, Science and Research Branch, Islamic Azad University, Tehran, Iran

DOI:

https://doi.org/10.46827/ejpe.v0i0.195

Keywords:

market demand, market demand factors, volleyball league, fans

Abstract

The purpose of this study was to analyse the causes of market demand in the Iranian Volleyball Super League, of the audience and experts in sports management. The study, in terms of how to collect data was a descriptive survey done in terms of purpose that field. The sample consisted of Premier League crowd of 340 is volleyball and sports management experts. To collect data a standard questionnaire Bion and colleagues (2010) was used. The questionnaire comprised 17 questions on a Likert scale of five components market demand. For data analysis was used LISREL, a structural equation modelling software. The results showed that, in order to promote factors, the opposing team, economic considerations, planning and other team in the Premier League volleyball are the most important factors of demand. It is suggested planners and organizers policies and actions based on the priorities set, to see the audience's presence increasing in our Volleyball League.

 

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Published

2016-08-10

Issue

Vol 2, No 2 (2016)

Section

Articles

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