DO SPORTS, TAKE PHOTO AND SHARE: PHUBBING, SOCIAL MEDIA ADDICTION AND NARCISISM OF BODY BUILDERS

Authors

  • Metin Argan Eskişehir Technical University, Faculty of Sports Sciences, Turkey
  • Hüseyin Köse Eskişehir Technical University, Faculty of Sports Sciences, Turkey
  • Caner Özgen Eskişehir Technical University, Faculty of Sports Sciences, Turkey
  • Belkıs Yalınkaya Eskişehir Technical University, Faculty of Sports Sciences, Turkey

DOI:

https://doi.org/10.46827/ejpe.v0i0.2472

Keywords:

bodybuilding, narcissism, phubbing

Abstract

Although mobile phone addiction is rapidly spreading, there are few studies available in the literature on social and cultural impacts of this addiction. The concept of Phubbing is defined as individuals escaping interpersonal communication by dealing their mobile phones. In line with this information, the aim of the research is to determine the relationships between phubbing, social media addiction and narcissism structures of individuals who are interested in various levels of bodybuilding. Convenience sampling method were used to reach 319 individuals who are interested in various levels of bodybuilding. The data obtained in accordance with the objectives of the research were analyzed with two-step approach in the light of the basic principles of structural equation modeling. In this respect, confirmatory factor analysis and various validity reliability analyzes proposed by the literature were applied to the research data via AMOS22 package program. Following the validation of the research model, the structural model was tested in order to explore the relationships between the structures. As a result of the analyzes performed within the scope of the measurement model, the model was found to be valid and reliable. As a result of the analyzes performed within the scope of the measurement model, the model was found to be valid and reliable. By testing the structural model researchers found positive relationships between bodybuilding athletes' phubbing, social media loyalty and narcissism levels. The findings obtained from the research have made important contributions to the developing phubbing literature. It can be stated that bodybuilding is affected by tendencies towards social media platforms. This study sheds light on the discussions about future research.

 

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Author Biographies

  • Metin Argan, Eskişehir Technical University, Faculty of Sports Sciences, Turkey

    Metin Argan is a Professor of Marketing and Sport Marketing at Eskisehir Technical University. His research, publications, and teaching are centered on marketing strategy, particularly in sports marketing, entertainment marketing, leisure and sponsorship contexts. He has published in Journal of International Consumer Marketing, innovative marketing, World Leisure Journal, and reviewed for marketing and business journals including Journal of Nonprofit & Public Sector Marketing, Scandinavian Journal of Hospitality and Tourism, and Computers in Human Behavior. He presented papers in international based conferences in many countries such as USA, Australia, Canada, Argentina, South Korea, Philippines, Taiwan, France, Hungarian, Greece, Slovenia, Czech Republic etc.

  • Hüseyin Köse, Eskişehir Technical University, Faculty of Sports Sciences, Turkey

    Huseyin Kose is a Ph.D. at Eskisehir Technical University, Faculty of Sport Sciences, Department of Sport Management. He is the assistant manager of Sport Management department and his studies are on Customer Relationship Management in Sport and Human Resources Management in Sport. 

  • Caner Özgen, Eskişehir Technical University, Faculty of Sports Sciences, Turkey

    Caner Özgen is a Ph.D. at Eskisehir Technical University, Faculty of Sport Sciences, Department of Sport Management.. His current research interests are marketing in sports and fan behavior. He has won the best paper award at 14th International Sports Sciences Congress in Belek/Antalya 2016 the name of the research was “According to Spectators Perspective, a Study Which Investigate on Reduction Reasons of The Spectators in 2014-2015 Turkish Football Super League”.

  • Belkıs Yalınkaya, Eskişehir Technical University, Faculty of Sports Sciences, Turkey

    Belkıs Yalınkaya is a graduate student of dept. of Sport Management, Faculty of Sport Sciences, Anadolu University. 

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Published

2019-06-10

Issue

Vol 5, No 9 (2019)

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