STUDENT SATISFACTION WITH THE BASKETBALL CLUB: A CASE STUDY OF UNIVERSITY OF FINANCE – MARKETING

Authors

  • Nguyen Truong Phuong Uyen PhD, University of Finance - Marketing, Ho Chi Minh City, Vietnam
  • Cung Duc Liem Master, University of Finance - Marketing, Ho Chi Minh City, Vietnam
  • Nguyen Quoc Trung Master, University of Finance - Marketing, Ho Chi Minh City, Vietnam
  • Nguyen Ngoc Nga Master, University of Finance - Marketing, Ho Chi Minh City, Vietnam

DOI:

https://doi.org/10.46827/ejpe.v13i3.6693

Keywords:

club, basketball, University of Finance – Marketing, students, members, satisfaction

Abstract

This study aims to evaluate student satisfaction regarding their participation in the sports club at University of Finance – Marketing. Utilizing routine research methods, the authors developed a specialized scale to measure satisfaction levels among regular student members. The resulting scale demonstrated high reliability, comprising 20 observed variables categorized into 5 primary factor groups. Empirical findings indicate a generally positive reception of the club’s activities. Specifically, 17 out of 20 factors were rated at the "Satisfied" level, reflecting the club's success in meeting student expectations in core areas. However, 3 factors received "Neutral" ratings, suggesting specific aspects that require further improvement to enhance service quality. These results provide a scientific basis for UFM administrators to refine extracurricular sports models, thereby promoting physical activity and soft skill development among the student body.

Author Biographies

  • Nguyen Truong Phuong Uyen, PhD, University of Finance - Marketing, Ho Chi Minh City, Vietnam

    Nguyen Truong Phuong Uyen (PhD) is a lecturer at the Physical Education Center, University of Finance – Marketing, Vietnam. Her primary research interests focus on Physical Education, sports management, and the development of extracurricular activities for students. She has led and participated in numerous research projects aimed at improving the quality of university-level sports programs.

  • Cung Duc Liem, Master, University of Finance - Marketing, Ho Chi Minh City, Vietnam

    Cung Duc Liem, Master, is a faculty member at the Physical Education Center, University of Finance - Marketing. His academic activities involve teaching physical education and managing student sports organizations. His research focuses on athlete training methods and the operational efficiency of university sports clubs.

  • Nguyen Quoc Trung, Master, University of Finance - Marketing, Ho Chi Minh City, Vietnam

    Nguyen Quoc Trung, Master, is a lecturer at the Physical Education Center, University of Finance - Marketing. He is actively involved in researching student satisfaction, service quality in sports, and the integration of physical activities into the university curriculum. He has co-authored several studies published in national sports science journals.

  • Nguyen Ngoc Nga, Master, University of Finance - Marketing, Ho Chi Minh City, Vietnam

    Nguyen Ngoc Nga, Master, is currently a lecturer at the Physical Education Center, University of Finance - Marketing. His research interests include sports psychology, physical health assessments, and the socio-economic impacts of sports participation among university students.

References

a. Vietnamese

Ministry of Education and Training (2016), Circular promulgating regulations on quality assessment standards for higher education training programs (No. 04/2016/TT-BGDĐT).

Nguyen Minh Quang & Huynh Trung Hieu (2022), "Evaluating student satisfaction with educational service quality at Ho Chi Minh City University of Sport during the COVID-19 pandemic," Journal of Science, (03 (15) T10), 87-87.

Nguyen The Tinh (2022), "Current status of exploiting and using facilities for physical education and sports activities at Hue University," Hue University Journal of Science: Social Sciences and Humanities, 131(6B), 53-65.

Hoang Trong & Chu Nguyen Mong Ngoc (2008), Analyzing research data with SPSS, Hong Duc Publishing House, University of Economics Ho Chi Minh City.

Vu Cong Truong & Pham Quynh Sy (2018), "Assessing satisfaction with sports service quality at the extracurricular sports club of Ton Duc Thang University," Proceedings of the Scientific Conference on Improving School Sports Quality and Developing Club-based Physical Education Models, ISBN: 978-604-923-431-6, pp. 37-44.

Vu Cong Truong & Pham Xich Nam (2024), "Evaluating the satisfaction of students in physical education at Ton Duc Thang University," Journal of Sports Science, No. 02, 2024, pp. 68-71.

Mai Anh Vu & Ha Thi Lan (2021), "Researching factors affecting student satisfaction with the quality of training services at Thanh Hoa University of Culture, Sports and Tourism," Journal of Commercial Science, University of Commerce, 151, 80-88.

b. English

Bachelet, D. (1995), "Measuring satisfaction; or the Chain, the Tree and the Nest," Customer Satisfaction Research, Brooker, R. (ed), Emosar. Retrieved from https://amsr.contentdm.oclc.org/digital/api/collection/p21050coll5/id/5788/download

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2009), Multivariate Data Analysis, Upper Saddle River, NJ: Prentice Hall. https://books.google.ro/books/about/Multivariate_Data_Analysis.html?id=0R9ZswEACAAJ&redir_esc=y

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Published

2026-04-30

Issue

Vol. 13 No. 3 (2026)

Section

Articles

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