THE EFFECT OF INTERNAL MARKETING ON PHYSICAL EDUCATION AND SPORTS TEACHERS’ ORGANIZATIONAL COMMITMENT
DOI:
https://doi.org/10.46827/ejes.v0i0.2866Keywords:
internal marketing, organizational commitment, physical education and sports teachersAbstract
Internal marketing is the practices that satisfy the demands and needs of the employees and satisfy them. Organizational commitment is a concept related to the integration of an employee with his or her organization. This study focused on educational organizations and examined the effect of internal marketing on education and organizational commitment of sports teachers from me. Data were collected from secondary school’s physical education and sports teachers, using two scales. Correlation and regression analysis were used in the analysis of the data. As a result of the analysis, it has been found that internal marketing practices in schools increase the organizational commitment of teachers.
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