THE EFFECT OF INTERNAL MARKETING ON PHYSICAL EDUCATION AND SPORTS TEACHERS’ JOB PERFORMANCE

Authors

  • Mehdi Duyan Inonu University, Faculty of Sport Sciences, Turkey

DOI:

https://doi.org/10.46827/ejes.v0i0.3063

Keywords:

internal marketing, job performance, physical education, sports teacher

Abstract

The aim of this study is to investigate the effect of internal marketing on physical education and sports teachers’ job performance. Data were obtained from physical education and sports teachers (N=157) working in public institutions in Turkey. The data were collected with two scales measuring internal marketing and job performance. Descriptive analysis, validity and reliability analysis, correlation, and hierarchical regression analysis were applied to the obtained data. Validity and reliability analysis showed that both scales are highly valid and reliable. As a result of the hierarchical regression analysis, it was seen that internal marketing had a significant and positive effect on physical education and sports teachers’ job performance. In order for education managers to achieve high performance in their organizations, they are suggested to apply internal marketing effectively.

 

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Author Biography

  • Mehdi Duyan, Inonu University, Faculty of Sport Sciences, Turkey

    Dr. Mehdi Duyan is Assistant Professor in the Faculty of Sport Sciences at Inonu University, Turkey. His research area is sports management and he teaches sport management.

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Published

2020-05-13

Issue

Vol 7, No 4 (2020)

Section

Articles

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