DETERMINATION OF SPORTS CONSUMER PROFILE OF UNIVERSITY STUDENTS IN TURKEY

Authors

  • İsmail Polatcan PhD Lecturer, Bitlis Eren University, Sports Management, Bitlis, Turkey orcid.org/0000-0001-8618-4880
  • Zeki Coşkuner Associate Professor, Fırat University, Sports Sciences, Elazığ, Turkey orcid.org/0000-0002-3955-8525

DOI:

https://doi.org/10.46827/ejes.v8i3.3630

Keywords:

sports, consumer profile, consumption, university students

Abstract

This research aims to identify the sports consumer profile of university students in Turkey. Sports Consumer Scale (SCS) was practiced. The Sports Consumer Scale consists of five sub-dimensions and 31 items. Parametric analyses were performed on the obtained data by using SPSS 22.0 package program. To identify the level and direction of the relationship between dependent variables, “Pearson correlation analysis” was conducted. There was a significant difference in the opinions of university students in Turkey in terms of gender and sports (p<0.05). In the correlation analysis, it was determined that the strongest relationship was positively and at a very high level between “Brand sub-dimension” (r=0.824; p<0.001), “Participation sub-dimension” (r=0.828; p<0.001) and “Media sub-dimension” (r=0.750; p<0.001); and there was a positive medium-level relationship in the sub-dimensions of socialization (r=.59; p<.01) and entertainment (r=.52; p<.01).

Article visualizations:

Hit counter

Author Biographies

  • İsmail Polatcan, PhD Lecturer, Bitlis Eren University, Sports Management, Bitlis, Turkey orcid.org/0000-0001-8618-4880
    Zeki Coşkuner was born in 1976 in Akasaray. He is working as an associate professor in the department of physical education and sports at Fırat University. He coached football teams in elite teams. He has also served as an athletic performance (fitness) analyst in multiple elite teams. The author has more than 100 scientific researches on recreation, camp leadership, youth camps, soccer and training planning in football.
  • Zeki Coşkuner, Associate Professor, Fırat University, Sports Sciences, Elazığ, Turkey orcid.org/0000-0002-3955-8525
    İsmail Polatcan was born in 1986 in Pertek. He became a master's graduate by doing his work titled marketing of sports products on the Internet and the investigation of the purchasing behavior of university students. Determination of the sports consumer profile of university students in Turkey are doing is working for his PhD. He conducts research in the fields of sports marketing, sports economy and sports education as his fields of study.

References

Akçi Y. & Göv S. (2015). Investigating university students’ considerations upon brand. Yönetim ve Ekonomi Araştırmalar Dergisi, 13(2), 255-271.

Büyüköztürk Ş., Kılıç Ç. E., Akgün Ö. E., Karadeniz Ş. & Demirel F. (2016). Bilimsel araştırma yöntemleri. 20. Baskı, Ankara: Pegem Akademi.

Basım H. & Argan M. (2009). Spor yönetimi. 1. Baskı, Ankara: Detay Yayıncılık.

Ekmekçi R. & Ekmekçi Y. D. (2010). Sports marketing. Pamukkale Journal of Sport Sciences, 1(1), 23-30.

Ekiz D. (2015). Bilimsel araştırma yöntemi. 4. Baskı, Ankara: Anı Yayıncılık.

Chen Y. (2019). Analysis of the current situation of sports consumption of students majoring in physical education in yichun university. Education Research Frontier, 9(4), 342-345.

Polatcan İ. Determınatıon of sports consumer profıle of unıversıty students ın Turkey, [Unpublished doctoral dissertation]. Retrieved from https://tez.yok.gov.tr/UlusalTezMerkezi/tezSorguSonucYeni.jsp

Martin C. R. & Newell R. J. (2004). Factor structure of the hospital anxiety and depression scale in individuals with facial disfigurement. Psychology Health and Medicine, 3, 327-336. https://doi.org/10.1080/13548500410001721891

Karagöz Y. (2016). SPSS ve AMOS 23 uygulamalı istatiksel analizler. 1. Baskı, Ankara: Nobel yayıncılık.

Katırcı H. (2012). Sporda tüketici ve taraftarlık davranışı. Sevgi A. Öztürk (Editör). Spor pazarlaması içinde s. 34-57. Eskişehir: Anadolu Üniversitesi Yayınları.

Kayış A. (2014). Güvenirlik analizi. Şeref Kalaycı (Editör). SPSS Uygulamalı çok değişkenli istatistik teknikleri İçinde s 403-419. 6. Baskı. Ankara: Asil Yayın Dağıtım.

Mullin B. J., Hardy S. & Sutton W. A. (2007). Sport marketing. Third Edition, United State: Human kinetics Publishers.

Mucuk İ. (1999). Pazarlama ilkeleri ve örnek olaylar. 7. Basım. İstanbul: Türkmen Kitabevi.

Li M., Hofacre S. & Mahony D. (2001). Economics of sport. Morgantown: Fitness Information Technology.

Tek Ö. B. (1999). Pazarlama ilkeleri; Türkiye uygulamaları global yönetimsel yaklaşım. 8. Baskı, İstanbul: Beta Basım Yayım Dağıtım.

Üzüm H., Osmanoğlu H., Özen G., Polat E. & Sönmezoğlu U. (2014). Study on motives of university students for watching sport events (sırnak province case study). International Journal of Science Culture and Spor, SI(1), 241-254. https://doi.org/10.14486/IJSCS94

Velioğlu M. N. (2013). Tüketici bilinci ve bilinçli tüketim. Velioğlu M. N (Editör). Tüketim Bilinci ve Bilinçli Tüketici içinde s. 99-119. 5. Bölüm. 1. Baskı, Eskişehir: Anadolu Üniversitesi Yayınları.

Or E. (2009). Taraftar memnuniyeti. 1. Baskı, İstanbul: TFF Futbol Eğitim Yayınları.

Onurlubaş E. & Şener T. (2016). A research about the determination of consumer opinion on branded products. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (35), 325-341.

Özsoy S. (2008). Female sports journalists in turkey. Hacettepe Journal of Sport Sciences, 19(4), 201-219.

Serarslan M. Z. (2009). Futbol pazarlaması. 1. Baskı, İstanbul: Elma Basım.

Shank M. D. & Beasley F. M. (1998). Fan or fanatic: refining measure of sports involvement, Journal of Sports Behaviour, 21, 435-443.

Tekvar, S. O. (2016). Defining consumer behaviors by demographic features. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 5(6), 1601-1616. https://doi.org/10.15869/itobiad.256244.

Downloads

Published

2021-03-18

Issue

Vol. 8 No. 3 (2021)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).