THE ORAL COMMUNICATION AND PRESENTATION COMPETENCIES ARE VITAL ASPECTS OF MARKETING EDUCATION

Authors

  • Sameer Abuzandah Curriculum and Instruction Department, University of Colorado Colorado Springs, USA
  • Rasha Alshehre Marketing Department, University of Colorado Boulder, USA

DOI:

https://doi.org/10.46827/ejes.v8i8.3843

Keywords:

assessment, communication, guideline, oral presentations, outcomes

Abstract

In the current era, oral communication and presentation competencies are vital aspects of marketing education. Learners can advance their abilities as they understand needed requirements for efficient presentations, offer several team and personal presentations, and come across constant mentor response. The writers incorporate a case scenario approach to explain a methodical strategy to encourage group and personal presentations in scholar and alumnus studies that comprise presentation competency descriptors, convey an oral presentation assessment Guideline outcome with chosen expectations, and complete deliberation of the perceived strengths and weaknesses of the case scenario.

 

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Author Biographies

  • Sameer Abuzandah, Curriculum and Instruction Department, University of Colorado Colorado Springs, USA
    Dr. Sameer Abuzandah is an Assistant Professor of Curriculum and instruction at the College of Education, Kansas State University, USA. Also, he is a Visiting Professor at the University of Colorado, Colorado Springs, USA. His research interests include innovative teaching methods 21st century skills through inquiry, popular culture, and critical geography.
  • Rasha Alshehre, Marketing Department, University of Colorado Boulder, USA
    Rasha Alshehre is a PhD candidate. She is a teacher assistant at the University of Colorado Boulder, USA, Business college, Marketing. Her main current research interest lies in the areas of nation branding, digital branding, and international marketing.

References

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Yin, R. K. (2017). Case study research and applications: Design and methods. Sage publications.

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Published

2021-07-14

Issue

Vol. 8 No. 8 (2021)

Section

Articles

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