A RHETORICAL ANALYSIS OF NEWS ARTICLE ON WORK FROM HOME

Authors

  • Hariyani Madon Akademi Pengajian Bahasa, Universiti Teknologi MARA, Malaysia
  • Intan Liyana Mohd Fadzil Akademi Pengajian Bahasa, Universiti Teknologi MARA, Malaysia
  • Noor Hanim Rahmat Akademi Pengajian Bahasa, Universiti Teknologi MARA, Malaysia

DOI:

https://doi.org/10.46827/ejals.v3i2.239

Keywords:

rhetorical analysis, news article, work from home, COVID-19

Abstract

This paper discusses the use of rhetorical elements in a newspaper article published by Bloomberg, entitled Three Hours Longer, the Pandemic Workday Has Obliterated Work-Life Balance. Four keywords (‘rhetorical analysis’, ‘news article’, ‘work from home’, ‘COVID-19’) were used to identify the rhetorical elements in the news article. This is a mixed method analysis where the data is qualitative, but the analysis is done both quantitatively and qualitatively. The newspaper articles were analysed by using the Ethos, Logos and Pathos rhetorical structure. Firstly, Ethos, Logos and Pathos was clearly defined. Secondly, these elements were broken into subcategories of their own. What makes up Ethos is its credibility, expectations and reference. Logos has three sub categories which are clarity, conciseness, and arrangement. Lastly, Pathos is made up of tone, emphasis and engagement. Implications that were faced when analysing this document was that there were negative perceptions from employees in interviews conducted on the subject of working from home. Therefore, readers will interpret and view working from home gives more issues and challenges rather than benefits.

Author Biographies

  • Hariyani Madon, Akademi Pengajian Bahasa, Universiti Teknologi MARA, Malaysia
    Hariyani Madon is Postgraduate student of Master of Professional Communication at Akademi Pengajian Bahasa, Universiti Teknologi MARA, Malaysia.
  • Intan Liyana Mohd Fadzil, Akademi Pengajian Bahasa, Universiti Teknologi MARA, Malaysia
    Intan Liyana Moohd Fadzil is Postgraduate student of Master of Professional Communication at Akademi Pengajian Bahasa, Universiti Teknologi MARA, Malaysia.
  • Noor Hanim Rahmat, Akademi Pengajian Bahasa, Universiti Teknologi MARA, Malaysia
    Noor Hanim Rahmat is an associate professor teaching at Akademi Pengajian Bahasa, Universiti Teknologi MARA, Malaysia. Her areas of expertise include TESL methodology, language skills educational psychology and academic reading and writing.

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Published

2021-03-07

Issue

Vol. 3 No. 2 (2021)

Section

Articles

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