NARRATIVE INTELLIGENCE: ARTIFICIAL INTELLIGENCE AND THE RECONFIGURATION OF STORYTELLING IN THE DIGITAL AGE
DOI:
https://doi.org/10.46827/ejlll.v10i1.688Keywords:
artificial intelligence, narrative transformation, generative AI, authorship, digital culture, inequality, creativityAbstract
Artificial intelligence (AI) is reshaping narrative production and the cultural imaginaries through which technology is understood. This article examines how AI-driven storytelling transforms traditional concepts of authorship, creativity, and narrative authority across literature, media, and creative industries. It argues that narratives about AI do not merely describe technological change; they actively shape social expectations, policy, and cultural values. The study explores three interconnected dimensions: the reconfiguration of authorship in human–machine collaboration; the construction of utopian, dystopian, and techno-optimistic imaginaries surrounding generative systems; and the ethical implications of AI-mediated creativity, particularly regarding inequality, labor, and cultural representation. By situating AI-generated narratives within broader communicative spaces, the article demonstrates how storytelling both reflects and reinforces asymmetrical power structures embedded in digital infrastructures. It proposes a critical framework for understanding AI narratives as hybrid socio-technical constructions shaped by institutional, economic, and media discourses. This framework contributes to debates about digital culture, creative labor, and the future of storytelling in an algorithmic age.References
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