FEATURES OF THE LOVE OF TREES AND LAND PROGRAM OF CAN THO RADIO-TELEVISION STATION

Authors

  • Phan Thi Anh Thu Department of Vietnamese Linguistics, and Literature, School of Social Sciences and Humanities, Can Tho University, Vietnam
  • Do Thi Xuan Quyen Department of Vietnamese Linguistics, and Literature, School of Social Sciences and Humanities, Can Tho University, Vietnam
  • Thai Cong Dan Dr., Senior Lecturer, School of Foreign Languages, Can Tho University, Vietnam

DOI:

https://doi.org/10.46827/ejls.v5i1.491

Keywords:

agriculture, Can Tho Radio-Television Station, characteristics, features

Abstract

The Love of Trees and Land program (https://canthotv.vn) is a television program about the agriculture of Can Tho Radio-Television Station, Can Tho City, in the Mekong Delta region, South of Vietnam. Researching the characteristics or features of this program will contribute to clearly stating the content and messages through each program, adding specific information about city agriculture in which the program uses language, form of transmission, and content of messages to the people. At the same time, it would present the characteristics, content, and form of this journalism genre, taking advantage of the strengths of television journalism. Through the statistical classification method, it is necessary to collect and classify information, data, images, etc. in the program to serve the deployment and explanation of scientific arguments through each category with 39 episodes included in the program from content to form elements namely, information, data, images, language from the hosts and from comments. This television program has brought the audience knowledge, experience, and information about agricultural activities in the region such as agricultural news, farmers needing to know, advanced farmers, behind the rice crop, information about climate change, science, and technology in production, farmers getting rich, new rural areas, etc. Form the findings of the research, it was seen that each part brings the audience attractive, useful and practical content, helping the audience better understand current agricultural issues, opportunities, and challenges, knowledge of the agricultural industry in the context of climate change and international integration, clean, efficient and sustainable agricultural models, stories of typical farmers with good production, quality agricultural products in the region and volunteer activities, building local infrastructure, cleaning up the environment, and policies to support farmers in production, which are just in The Love of Trees and Land program.

 

Author Biographies

  • Phan Thi Anh Thu, Department of Vietnamese Linguistics, and Literature, School of Social Sciences and Humanities, Can Tho University, Vietnam

    Miss Phan Thi Anh Thu held her BA from Department of Vietnamese Linguistics and Literature, School of Social Sciences and Humanities (SSSH), Can Tho University (CTU), Vietnam in 2023. She can be contacted at dtxquyen@ctu.edu.vn.

  • Do Thi Xuan Quyen, Department of Vietnamese Linguistics, and Literature, School of Social Sciences and Humanities, Can Tho University, Vietnam

    Ms. Do Thi Xuan Quyen is currently a lecturer in journalism, Department of Vietnamese Linguistics and Literature, School of Social Sciences and Humanities (SSSH), Can Tho University (CTU), Vietnam. Her main research interests are journalism teaching and doing research, learning and teaching Vietnamese and foreign literature, curriculum design, testing and assessment, and professional development. She can be contacted at dtxquyen@ctu.edu.vn.

  • Thai Cong Dan, Dr., Senior Lecturer, School of Foreign Languages, Can Tho University, Vietnam

    Mr. Thai Cong Dan is currently a senior English lecturer, School of Foreign Languages, Can Tho University (CTU), Vietnam. He has held his PhD at Naresuan University, Thailand since 2010 in Educational Administration (English program). He got his MA in Cultural aspects and Literature from University of Notre Dame du Lac, Indiana, USA in 1999. His main research interests are TEF/TESOL issues, intercultural communication, high school and higher education levels in English learning and teaching, foreign literature, intercultural communication, ESP for Political Education, Tourism and Hospitality, Literary, Journalism, English program management, curriculum design, testing and evaluation, professional development, and educational administration. He can be reached at tcdan@ctu.edu.vn.

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Published

2024-01-16

Issue

Vol. 5 No. 1 (2024)

Section

Articles

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