MEDIA MESSAGES IN DELTA LIFE PROGRAM OF VINH LONG RADIO AND TELEVISION STATION, VIETNAM

Authors

  • Le Vi Department of Vietnamese Linguistics and Literature, School of Social Sciences and Humanities, Can Tho University, Vietnam
  • Do Thi Xuan Quyen Department of Vietnamese Linguistics and Literature, School of Social Sciences and Humanities, Can Tho University, Vietnam
  • Thai Cong Dan Dr., Senior Lecturer, School of Foreign Languages, Can Tho University, Vietnam

DOI:

https://doi.org/10.46827/ejls.v5i2.541

Keywords:

media message, Delta Life program, Mekong Delta, Vinh Long Radio-Television Station

Abstract

The Delta Life program of Vinh Long Provincial Radio and Television Station
(https://thvl.vn) is a program about the Mekong Delta with a relatively large number of broadcasts in both content and form. More than a decade of broadcasting - a very long time compared to a television program that has been broadcast and is still continuing. This is a program of great value to the history, culture and people of the Mekong Delta region, South Vietnam. This proves that this program is a good one, bringing many values to the public and being loved by the public. Therefore, realizing that there have not been many research projects on this program or its message, the research was chosen based on a survey of 50 broadcast episodes in 2022. Through the research process, the readers are expected to gain new knowledge and have a more thorough understanding of life, culture, and society in the Mekong Delta.

Author Biographies

  • Le Vi, Department of Vietnamese Linguistics and Literature, School of Social Sciences and Humanities, Can Tho University, Vietnam

    Miss Le Vi has held her BA from the Department of Vietnamese Linguistics and Literature, School of Social Sciences and Humanities (SSSH), Can Tho University (CTU), Vietnam since 2024. She can be contacted at hle7191@gmail.com.

  • Do Thi Xuan Quyen, Department of Vietnamese Linguistics and Literature, School of Social Sciences and Humanities, Can Tho University, Vietnam

    Ms. Do Thi Xuan Quyen is currently a lecturer in journalism at the Department of Vietnamese Linguistics and Literature, School of Social Sciences and Humanities (SSSH), Can Tho University (CTU), Vietnam. Her main research interests are journalism teaching and doing research, learning and teaching Vietnamese and foreign literature, curriculum design, testing and assessment and professional development. She can be contacted at dtxquyen@ctu.edu.vn.

  • Thai Cong Dan, Dr., Senior Lecturer, School of Foreign Languages, Can Tho University, Vietnam

    Mr. Thai Cong Dan is currently a senior English lecturer at School of Foreign Languages, Can Tho University (CTU), Vietnam. He has held his PhD at Naresuan University, Thailand, since 2010 in Educational Administration (English program). He got his MA in Cultural aspects and Literature from University of Notre Dame du Lac, Indiana, USA in 1999. His main research interests are TEF/TESOL issues, intercultural communication, high school and higher education levels in English learning and teaching, foreign literature, intercultural communication, ESP for Political Education, Tourism, Hospitality, Journalism, Environment, Sociology, English program management, curriculum design, testing and evaluation, professional development, and educational administration. He can be reached at tcdan@ctu.edu.vn. His ORCID is at https://orcid.org/0009-0002-9566-8128.

References

Bui Nguyen Tuyet Khanh, Thanh Lam & Ngoc Hanh (2004). Vietnamese Dictionary, Publishing House. Culture - Information, Hanoi.

Dang Huynh (2015). Television memoir - New trend of delta television. https://baocantho.com.vn/ky-su-truyen-hinh-xu-huong-moi-cua-tuyen-hinh-dong-bang-a75448.html

Do Chi Nghiem (2012). The role of the press in shaping public opinion, National Political Publishing House.

Duong Xuan Son, Dinh Van Huong, & Tran Quang (2007). Theoretical basis of journalism and communication, Publishing House. Hanoi National University, Hanoi.

Duong Xuan Son (2009). Television journalism textbook, Publishing House. Hanoi National University, Hanoi.

G. V. Cudonhexop, X.L. Xvich, A.la. Iurovsky (2004). Television journalism (volume 1), Publishing House. News Agency, Hanoi.

Ha Minh Duc (1997). Journalism theoretical and practical issues, Publishing House. Ha Noi National University.

Nguyen Van Dung (2012). Theoretical basis of journalism, Publishing House. Labor, Hanoi.

Nguyen Van Dung & Do Thi Thu Hang (2012). Communication – Theory and Basic Skills, Publishing House, National Politics - Truth, Hanoi.

Nguyen Van Ha (2012). Textbook of theoretical foundations of journalism, Publishing House. National University City. Ho Chi Minh.

Nguyen Lan (2000). Vietnamese dictionary and words, Publishing House. Ho Chi Minh City.

Nguyen Tri Nien (2003). Language of journalism, Publishing House. Summary of Dong Nai.

Nguyen Thi Hanh (2018). Communication messages about Science and Technology for farmers in the press. https://www.elib.vn/tai-lieu/thong-diep-ve-nguoi-yeu-the-tren-song-truyen-hinh-dia-phuong-21890.html

Pham Thanh Hung (2007). Journalism - Communication terminology, Publishing House. Hanoi National University, Hanoi.

Ta Ngoc Tan. (2001). Mass Communication, Publishing House. National Politics, Hanoi.

Thanh Dung & Minh Khoi (2022). Sustainable development of craft villages in the Mekong Delta. https://nhandan.vn/phat-trien-ben-vung-lang-nghe-vuong-dong-bang-song-cuu-long-post693484.html

Tran Bao Khanh (2002). Television program production, Publishing House. Culture – Information, Hanoi.

Downloads

Published

2024-07-02

Issue

Vol. 5 No. 2 (2024)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).