THE ELIF SHAFAK MANIA IN THE GLOBAL LITERARY MARKET: THE FORTY RULES OF LOVE

Authors

  • Hind Essafir PhD in Cultural Studies, Sultan Moulay Slimane University Beni Mellal, Morocco

DOI:

https://doi.org/10.46827/ejls.v6i1.625

Keywords:

World Literature, Elif Shafak, market commodity, global audience, The Forty Rules of Love

Abstract

This article proposes a rereading of Shafak’s fiction in the light of the debates surrounding World Literature and the global novel. It takes stock of the findings of World Literature critics to envisage Shafak’s texts as market commodities, cognizant of the dilemmas and stakes involved when writing for a global audience. The paper further examines The Forty Rules of Love, and probes to what extent it is constructed as a consumable narrative/text designed for a Western cosmopolitan readership, while showcasing the way it flirts with global tastes to comply with the imperatives of the mainstream literary market.

 

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Author Biography

  • Hind Essafir, PhD in Cultural Studies, Sultan Moulay Slimane University Beni Mellal, Morocco

    Dr. Hind Essafir holds a PhD in Cultural Studies from Sultan Moulay Slimane University Béni Mellal, Morocco.  She is currently a secondary school teacher. Her areas of interest range from Gender Studies, Film Studies, Slave narratives to World Literature and Critical theory. She has contributed to numerous national and international conferences in Moroccan academia and has published many articles on well-established international Journals.

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Published

2025-07-01

Issue

Vol. 6 No. 1 (2025)

Section

Articles

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