MEDIA STUDIES: CHARACTERISTICS OF THE TELEVISION PROGRAM MEMORIES OF THE MEKONG DELTA ON DONG THAP RADIO AND TELEVISION

Authors

  • Chau Thi Mong Linh Department of Vietnamese Linguistics and Literature and Journalism -Communication, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam
  • Do Thi Xuan Quyen Department of Vietnamese Linguistics and Literature and Journalism -Communication, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam
  • Thai Cong Dan Lecturer, School of Foreign Languages, Can Tho University, Vietnam

DOI:

https://doi.org/10.46827/ejls.v7i1.676

Keywords:

television program, cultural heritage, Mekong Delta, media analysis, program content and form, regional identity, Dong Thap Radio and Television

Abstract

The study “Characteristics of the Television Program Memories of the Mekong Delta” (Gợi nhớ miền Tây) on Dong Thap Radio and Television Station, Vietnam, in 2024 analyzes the program through two main dimensions: content and form. Grounded in media and cultural communication theories, the research examines how the program’s content represents regional cuisine, community activities, traditional occupations, and local customs to convey the cultural values and everyday life of the Mekong Delta to audiences both within and beyond the region. At the same time, the study investigates the program’s form, including narrative structure, visual style, camera techniques, sound design, and overall composition, to assess how these formal elements enhance storytelling and audience engagement. The findings show that the program not only preserves and promotes regional cultural identity but also evokes nostalgia among local viewers by celebrating the simplicity, kindness, and resilience of the Mekong Delta people. Through the effective combination of meaningful content and expressive audiovisual forms, Memories of the Mekong Delta communicates cultural messages persuasively, fostering awareness, appreciation, and a sense of responsibility for cultural heritage preservation, particularly among younger generations. The study highlights television’s role as a powerful medium for education, cultural development, and social reflection, emphasizing its capacity to shape public understanding in a rapidly modernizing society. Overall, the research underscores the importance of cultural preservation and demonstrates the program’s contribution to reinforcing regional identity and national pride. 

 

Article visualizations:

Hit counter

Author Biographies

  • Chau Thi Mong Linh, Department of Vietnamese Linguistics and Literature and Journalism -Communication, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam

    Miss Chau Thi Mong Linh has held her BA from Department of Vietnamese Linguistics and Literature and Journalism-Communication, School of Political Science, Social Sciences and Humanities, Can Tho University (CTU), Vietnam since 2025. She can be contacted at monglinh2526@gmail.com

  • Do Thi Xuan Quyen, Department of Vietnamese Linguistics and Literature and Journalism -Communication, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam

    Ms. Do Thi Xuan Quyen is currently a lecturer in journalism, Department of Vietnamese Linguistics and Literature and Journalism –Communication, School of Political Science, Social Sciences and Humanities (SSSH), Can Tho University (CTU), Vietnam. Her main research interests are journalism teaching and doing research, learning and teaching Vietnamese and foreign literature, curriculum design, testing and assessment and professional development. She can be contacted at dtxquyen@ctu.edu.vn.

  • Thai Cong Dan, Lecturer, School of Foreign Languages, Can Tho University, Vietnam

    Dr. Thai Cong Dan is a senior English lecturer at School of Foreign Languages, Can Tho University (CTU), Vietnam. He earned his PhD in Educational Administration from Naresuan University, Thailand, and his MA in Cultural Studies and Literature from University of Notre Dame du Lac, USA. His research interests include TEFL/TESOL, intercultural communication, English for Specific Purposes, curriculum design, assessment, and educational administration. He can be reached at tcdan@ctu.edu.vn. ORCID: https://orcid.org/0009-0002-9566-8128.

References

Cudonhexop, G. V., et al. (2004). Television journalism (Vol. 1; T. A. Dao, Trans.). Vietnam News Agency Publishing House.

Duong, X. S. (2009). Textbook of television journalism. Vietnam National University Press.

Duong, X. S. (2014). Types of journalism and media. Information and Communications Publishing House.

Do, T. T. H., & Nguyen, V. D. (2018). Communication: Theory and basic skills. Information and Communications Publishing House.

Do, T. X. Q. (2022). Research on television programs about climate change: The case of Living with Nature (VTV5 Southwestern Channel). Can Tho University Journal of Science, 59(1), 191–203. https://doi.org/10.22144/ctu.jvn.2023.021

Dong Thap Radio and Television Station. (n.d.). Retrieved from https://thdt.vn/

Giang, N. T. P., Quyen, D. T. X., & Dan, T. C. (2025). Media and education: Characteristics of the education section in Vietnam’s Tuổi Trẻ Online newspaper. European Journal of Literary Studies, 6(1), 20–37. https://doi.org/10.46827/ejls.v6i1.595

Hoang, P. (Ed.). (2003). Vietnamese dictionary. Da Nang Publishing House.

National Council for the Compilation of the Vietnamese Encyclopedia & Editorial Board. (2005). Vietnamese encyclopedia. Encyclopedia Publishing House. https://archive.org/details/tu-dien-bach-khoa-viet-nam-tap-1-a-d

Le, T. N. Q. (2017a). Some characteristics of television program narration. Journal of Science – Ho Chi Minh City University of Education, 14(2), 30–39. Retrieved from https://vjol.info.vn/index.php/sphcm/article/view/27700

Le, T. N. Q. (2017b). The structure of television program narration. Journal of Science – Ho Chi Minh City University of Education, 14(5), 65–76. Retrieved from https://journal.hcmue.edu.vn/index.php/hcmuejos/article/view/213

Le, T. P. L. (2006). Language use of television program hosts: A study of talk-show and interaction programs, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

Le, V. (2023). Media messages in the television program “Rhythms of the Delta” of Vinh Long Radio and Television Station, Can Tho University.

Le, V., Do, T. X. Q., & Thai, C. D. (2024). Media messages in the Delta Life program of Vinh Long Radio and Television Station, Vietnam (pp. 113–126). European Journal of Literary Studies, 5(2). https://doi.org/10.46827/ejls.v5i2.541

Nguyen, T. N. (2003). Journalistic language. Dong Nai General Publishing House.

Nguyen, T. T. N. (2019). Television broadcasting in Tay–Nung languages in Vietnam. Vietnam Journal of Social Sciences, (7), 113–121. Retrieved from https://vjol.info.vn/index.php/khxhvn/article/view/44524

Nguyen, V. D. (2018). Theoretical foundations of journalism. Information and Communications Publishing House.

Pham, T. H. (2007). Journalism and communication terminology. Vietnam National University Press.

Phan, T. A. T., Do, T. X. Q., & Thai, C. D. (2024). Features of the Love of Trees and Land program of Can Tho Radio–Television Station. European Journal of Literary Studies, 5(1). https://doi.org/10.46827/ejls.v5i1.491

Ta, N. T. (2001). Mass communication. National Political Publishing House.

The Missouri Group. (2005). Modern journalism: News reporting and writing (D. T. Tran, Ed.; Vietnamese trans.). Tre Publishing House.

Tran, B. K. (2002). Television program production. Culture and Information Publishing House.

Tran, B. K. (2011). Vietnamese television audiences. Vietnam News Agency Publishing House.

Tran, T. (2025, July 25). Announcement of the establishment of Dong Thap Newspaper and Radio–Television Station. Retrieved from https://dongthap.gov.vn

Truong, M. N., Do, T. X. Q., & Thai, C. D. (2024). Study on characteristics of the health section of the online Thanh Nien newspaper (pp. 1–12). European Journal of Literary Studies, 5(2). https://doi.org/10.46827/ejls.v5i2.519

Viet, T. (2025, June 2). Announcement of the decision to establish Dong Thap Newspaper and Radio–Television Station. Retrieved from https://dongthap.gov.vn

Vu, Q. H. (2002). Journalistic language. Vietnam National University Press.

Vu, T. L. (2022). Educational elements in television programs for children. Journal of Information and Communication Technology Science, 2(3), 127–133. Retrieved from Retrieved from https://jstic.ptit.edu.vn/jstic-ptit/index.php/jstic/article/view/1410

Downloads

Published

2026-01-28

Issue

Vol. 7 No. 1 (2026)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).