STRATEGIC WATCH AND ECONOMIC INTELLIGENCE: KEYS TO REGIONAL COMPETITIVENESS IN MOROCCO

##article.authors##

  • Otman Elmezdeghi Laboratoire De Recherche En Sciences De Gestion Des Organisation, Ecole Nationale de Commerce et de Gestion, Université Ibn Tofail, Kénitra, Morocco
  • Mustapha Achibane Laboratoire De Recherche En Sciences De Gestion Des Organisation, Ecole Nationale de Commerce et de Gestion, Université Ibn Tofail, Kénitra, Morocco

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https://doi.org/10.46827/ejefr.v8i4.1768

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territorial dynamics##common.commaListSeparator## regional economic development##common.commaListSeparator## Morocco##common.commaListSeparator## territorial management##common.commaListSeparator## demographic factors##common.commaListSeparator## innovation##common.commaListSeparator## administrative systems##common.commaListSeparator## stakeholder engagement##common.commaListSeparator## competitiveness / dynamique territoriale##common.commaListSeparator## développement économique régional##common.commaListSeparator## Maroc##common.commaListSeparator## gest

##article.abstract##

This study examines the impact of territorial dynamics on regional economic development in Morocco, focusing on the roles of demographic, geographic, administrative, and industrial factors in shaping territorial management and competitiveness. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 454 respondents, the findings reveal significant influences of demographic characteristics, territorial attributes, innovation, administrative systems, and stakeholder engagement on territorial management practices. Specifically, the results indicate that demographic factors and territorial characteristics positively impact management practices, while innovation and industrialization enhance efficiency. However, current administrative systems present challenges to effective management. Strategic monitoring and economic intelligence, alongside stakeholder engagement, significantly contribute to effective management, which in turn boosts territorial competitiveness. These results underscore the need for policy measures promoting decentralization, technological innovation, and inclusive governance to foster balanced and sustainable regional development in Morocco.

Cette étude examine l'impact des dynamiques territoriales sur le développement économique régional au Maroc, en se concentrant sur les rôles des facteurs démographiques, géographiques, administratifs et industriels dans la gestion territoriale et la compétitivité. En utilisant la modélisation par équations structurelles des moindres carrés partiels (PLS-SEM) pour analyser les données de 454 répondants, les résultats révèlent des influences significatives des caractéristiques démographiques, des attributs territoriaux, de l'innovation, des systèmes administratifs et de l'engagement des parties prenantes sur les pratiques de gestion territoriale. Les résultats indiquent que les facteurs démographiques et les caractéristiques territoriales ont un impact positif sur les pratiques de gestion, tandis que l'innovation et l'industrialisation améliorent l'efficacité. Toutefois, les systèmes administratifs actuels posent des problèmes pour une gestion efficace. L'intelligence économique et l'engagement des parties prenantes contribuent de manière significative à une gestion efficace qui, à son tour, renforce la compétitivité territoriale. Ces résultats soulignent la nécessité de mesures politiques favorisant la décentralisation, l'innovation technologique et la gouvernance inclusive pour promouvoir un développement régional équilibré et durable au Maroc.

JEL: O18, R11, R58, M21, D83

 

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##submission.authorBiographies##

  • ##submission.authorWithAffiliation##

    Otman Elmezdeghi is a PhD student at the National School of Commerce and Management of Kénitra, Ibn Tofail University, Morocco. His research focuses on strategic watch and economic intelligence, key areas for regional competitiveness in Morocco. Otman Elmezdeghi has also participated in several national and international conferences, where he presented his work on the importance of economic intelligence in a globalized context. His contributions aim to provide innovative perspectives for businesses and institutions seeking to optimize their competitiveness in both regional and international markets.

  • ##submission.authorWithAffiliation##

    Mustapha Achibane is a professor at the National School of Commerce and Management of Kénitra, Ibn Tofail University, Morocco. His teaching and research experience spans more than 15 years. He has published extensively in various peer-reviewed and indexed journals and has presented numerous papers at national and international conferences. His main areas of interest are entrepreneurial finance, bank risk management and startup financing. He also explores agency theories and new entrepreneurial organizations.

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2024-07-04

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##issue.vol## 8 ##issue.no## 4 (2024)

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