PROPOSAL OF A TECHNOLOGY ACCEPTANCE MODEL: ADOPTION OF ARTIFICIAL INTELLIGENCE IN MOROCCAN SMES

نویسندگان

  • Salma Erraoui Doctoral Student, Management Sciences ENCG Tangier, Marrocco
  • Abderrahmane Amine Research Professor at ENCG Tangier, Morocco

DOI:

https://doi.org/10.46827/ejefr.v8i6.1858

کلمات کلیدی:

artificial intelligence, small and medium enterprises, technology acceptance model, technology adoption, adoption barriers

چکیده

This article proposes a new model based on the Technology Acceptance Model (TAM) to study the adoption of artificial intelligence (AI) in Moroccan small and medium-sized enterprises (SMEs). It aims to identify and analyze the key factors influencing this adoption, taking into account the specific features and challenges of Moroccan SMEs. By integrating elements such as technological understanding, ease of use, and perceived usefulness, this model offers an in-depth perspective on how Moroccan SMEs can effectively integrate AI into their strategies and operations.

JEL: O33, L86, L26, L53

 

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بیوگرافی نویسندگان

  • Salma Erraoui، Doctoral Student, Management Sciences ENCG Tangier, Marrocco

    Salma Erraoui is a doctoral student in Management Sciences at Abdelmalek Essaâdi University, specifically at the National School of Commerce and Management (ENCG) in Tangier. Her research specializes in adopting emerging technologies, focusing on artificial intelligence integration within Moroccan small and medium-sized enterprises (SMEs). Through her doctoral studies, she aims to deepen the understanding of key factors influencing technology acceptance and digital transformation in SMEs, thereby contributing valuable insights into how these businesses can leverage AI for enhanced competitiveness and innovation.

  • Abderrahmane Amine، Research Professor at ENCG Tangier, Morocco

    Professor Abderrahmane Amine is a Moroccan academic specializing in management sciences. He is Professor of Higher Education at the École Nationale de Commerce et de Gestion de Tanger (ENCGT), where he is also Deputy Director in charge of Pedagogical Affairs.  His research focuses on management practices in Moroccan small and medium-sized enterprises (SMEs), a subject on which he wrote his doctoral thesis in 1998.  As an active member of the ENCGT Scientific Committee, he contributes to the academic development and promotion of research within the institution.

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دانلودها

چاپ شده

2024-11-12

شماره

دوره 8 شماره 6 (2024)

نوع مقاله

Articles