LAUNCHING A MANUFACTURING STARTUP: ECONOMIC AND MANAGERIAL ASPECTS OF CREATING A COMPETITIVE ENTERPRISE
DOI:
https://doi.org/10.46827/ejefr.v9i2.1971Trefwoorden:
manufacturing startup, economic aspects, managerial strategies, organizational structureSamenvatting
This article examines the economic and managerial aspects of establishing a competitive manufacturing startup. The stages of business planning, financing and formation of the organizational structure of a new enterprise are analyzed. Special attention is paid to market entry strategies, including marketing positioning, selection of promotion channels and development of a sales system. Risk management mechanisms related to financial instability, operational efficiency, supply chains and competitive dynamics are being investigated. Various models of sustainable growth are being studied, taking into account technological innovations, production automation, strategic partnerships and market expansion.
JEL: L26, M13, L60
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