THE IMPACT OF SELF-EFFICACY AND CREATIVE PROCESS ENGAGEMENT ON INNOVATIVE WORK BEHAVIOUR IN THE TELECOMMUNICATION INDUSTRY IN MALAYSIA

Autori

  • Mohamad Faizal Bin Harun Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Rizzuan Bin Yunhendri Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Mohd Hafiz Bin Shaharudin Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Kumaran Kanapathipillai Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

DOI:

https://doi.org/10.46827/ejefr.v6i2.1273

Ključne reči:

self-efficacy, creative process engagement, innovative work behaviour, creative process, development, competitiveness

Apstrakt

This study aimed to illuminate the influence of self-efficacy and creative process engagement on employees' innovative work behaviour in the telecommunication industry in Malaysia. To determine whether these two variables are linearly related, the researchers have applied the quantitative method to test the hypothesis developed for this study. The correlation procedure was used to test the strength of association, and the linear regression procedure was used to test the relationships between the quantitative variables. The population of this study was 45,093 employees working for 214 telecommunication employers in the southern and western regions of Malaysia. A self-administered survey was utilised to gather the data for this research. A total of 424 respondents provided the data to derive the analysis and conclusion for this study. It was shown that self-efficacy directly influences employees' cooperation and efforts, indicating that self-efficacy has a motivating potential for innovative work behaviours. Innovative work behaviour requires strong self-efficacy and involvement in the creative process. Commitment is a huge concern since the causes and consequences of inventive working behaviour may differ greatly depending on whether the emphasis is on self-efficiency or creative process engagement. It seems from the outcomes of this study that self-efficacy and participation in the creative process may help increase creativity and innovation. According to this research, innovative thinking is more likely to be associated with employees who are confident in their abilities to execute challenging tasks and multitask. Employees' capacity to innovate will improve if they have a sense of self-efficacy and participation in the creative process. This will help employees solve problems, enhance their creativity, and create new ideas.

 

JEL: L20, L23, L96

 

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Biografije autora

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    Mohamad Faizal bin Harun is a Diploma holder in Electrical Engineering from Polytechnic Sultan Abdul Halim Mu'adzam Shah (POLIMAS), Jitra, Malaysia. He has 11 years of experience in the telecommunications industry. His interest is in engineering and management, and he is keen on undertaking research in the areas of business and management.

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    Rizzuan bin Yunhendri is a Diploma holder in Electronic Computer from Polytechnic Seberang Prai (PSP), Penang, Malaysia. He is a project coordinator in Ericson. He has more than 13 years of work experience in the telecommunication industry. He is one of the earliest teams to implement 5G technology in Malaysia. In addition to extensive experience in engineering, he also has extensive experience in project management. His research interest is in project management.

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    Mohd Hafiz bin Shaharudin is a Bachelor's Degree holder in Management from UNITAR International University. He is a military officer serving in the Malaysian Royal Engineers Regiment. He is currently the Head of the Skills Training Development Cell in the Army Field Engineer Institute. His main research interest is in military strategy and management of the armed forces.

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    Kumaran Kanapathipillai holds a PhD in Management/Business from the Management and Science University (Malaysia). He is an academic and a researcher in the areas of Management and Marketing. He supervises and assesses Masters and PhD candidates. He conducts entrepreneurship, creative problem solving, and project management training in various industries. His main areas of interest and research are contemporary entrepreneurship, management, and marketing.

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2022-05-25

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