HOW COMPETITIVE BUSINESS STRATEGY THROUGH THE APPLICATION OF GAME THEORY HELPS ORGANIZATIONAL GROWTH
DOI:
https://doi.org/10.46827/ejefr.v10i6.2324Ključne reči:
Prisoner's Dilemma, oligopoly, Nash Equilibrium, game theory, business competitiveness, pricing strategy, negotiation, innovation race, decision-making, market dynamics, strategic behavior, rational agents, and bargainingApstrakt
Competitive business strategy has been transformed by a field of mathematics that focuses on strategic interactions among rational individuals. Organizations can forecast competitor behavior, maximize results in complex markets, and optimize their own choices by modeling business scenarios as structured games. This article examines how game theory is used in business, emphasizing how it affects price, competitiveness, agreements, and innovation. Game theory provides a methodical approach to predict competitors' actions and create the best counterstrategies by analyzing how businesses behave and respond in competitive settings. The Prisoner's Dilemma, Nash Equilibrium, and Zero-Sum Games are examples of classic game-theoretical models that businesses commonly encounter (Dixit & Nalebuff, 2010). For instance, each company's pricing or product launch decisions in oligopolistic markets, where a small number of firms control the market, are significantly influenced by the anticipated reactions of rivals. Managers can find stable strategies (Nash equilibria) where no player gains by unilaterally altering their strategy by modeling these interactions (Myerson, 2013). These insights promote advantageous tacit coordination or prevent damaging price wars. Additionally, game theory helps with alliance building and negotiation. Businesses use credible threats or strategic commitments, important components examined in game-theoretic models, to strengthen their negotiating positions and close favorable transactions (Brandenburger & Nalebuff, 1996). Additionally, businesses utilize game theory to examine innovation races in which the reward for being the first to market with a new technology is contingent. R&D choices and patent strategies can be influenced by knowledge about competitors' motives and projected investments (Shapiro, 1989). Using game theory gives companies the ability to deal with uncertainty, outwit rivals, and maintain a competitive edge in ever-changing marketplaces.Reference
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