NAVIGATING THE DIGITAL FRONTIER: A COMPREHENSIVE REVIEW OF SOCIAL MEDIA'S EVOLVING ROLE IN CONTEMPORARY RECRUITMENT

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  • Shuva Shaha Deputy Manager, Procurement, Brac University, Bangladesh
  • Saw. Mu. Shamoel Haque Senior Research Associate, Centre for Climate Change and Environmental Research (C3ER), Brac University, Bangladesh

DOI:

https://doi.org/10.46827/ejhrms.v7i2.1658

Klíčová slova:

social media recruitment, talent acquisition, emerging trends, success factors, pitfalls

Abstrakt

This research explores the evolving role of social media in contemporary recruitment, focusing on emerging trends, success factors, and potential pitfalls. As organisations increasingly turn to social media platforms for talent acquisition, our comprehensive literature review analyses shifts in candidate behaviour, platform preferences, and technological advancements. The study identifies critical success factors, such as employer branding, engagement strategies, and data analytics, essential for effective social media recruitment. Additionally, we scrutinise potential drawbacks, including privacy concerns and online reputation management. Our findings highlight the transformative impact of social media on recruitment processes, emphasising the need for organisations to adapt and optimise their strategies. The research contributes academically and practically, offering insights for recruiters, HR professionals, and organisational leaders seeking to leverage social media strategically in talent acquisition. Recommendations include incorporating interactive content, exploring augmented reality for employer branding, and adopting technologies like blockchain, AI-powered chatbots, and virtual reality for transparent, engaging, and innovative recruitment practices.

Biografie autora

  • Shuva Shaha, Deputy Manager, Procurement, Brac University, Bangladesh

    Shuva Shaha is an agile and versatile team leader with stellar work experience, recognised for his captivating approach and optimism. With over a decade of experience, Shuva is skilled at OLAD (Organizational Learning & Development) and excels in leveraging structured procedures to handle daily planning, scheduling, and customer service requirements. While a Deputy Manager of Procurement at BRAC University, Bangladesh, since July 2018, Shuva has led the development and execution of procurement and supply chain strategies, emphasising strategic vendor initiatives and 'Total Cost of Ownership' principles. In the preceding role as Senior Human Resources Officer, from July 2016 to June 2018, Shuva demonstrated expertise in maintaining staff competency, ensuring compliance with labour laws, and fostering cross-functional relationships. Shuva holds a Master's in Business Administration with a major in Human Resources Management, awarded in 2016, and a Bachelor of Business Administration in the same field, earned in 2011 from the American International University of Bangladesh (AIUB). With proficiency in various skills, including negotiation, strategic planning, and ERP systems, Shuva is committed to astronomical progress and maximising engagement across diverse organisational functions.

  • Saw. Mu. Shamoel Haque, Senior Research Associate, Centre for Climate Change and Environmental Research (C3ER), Brac University, Bangladesh

    Saw. Mu. Shamoel Haque is an accomplished professional with eight years of experience in administration, project management, and human resources. Mr. Haque has demonstrated expertise in diverse areas, including HR, administrative functions, project management, and personnel recruitment, since being a Senior Research Associate at the Centre for Climate Change and Environmental Research (C3ER) at Brac University. With an MBA in Human Resource Management, he excels in implementing HR policies, overseeing recruitment processes, managing employee benefits, and ensuring regulatory compliance. Mr. Haque's comprehensive skill set extends to administrative duties, project management, and strategic communication. His earlier roles at C3ER highlighted his ability to establish collaborative partnerships and conduct impactful research on climate governance. His academic background includes an MBA and BBA from prominent institutions in Bangladesh, and he actively engages in training programs related to payroll management, HR budgeting, and climate change. Proficient in multiple languages, Haque's commitment to excellence is evident in his professional endeavours and active participation in cricket leagues, reflecting values of teamwork, discipline, and perseverance. Positioned to contribute significantly to a forward-thinking organisation, Haque brings a wealth of skills, experience, and a passion for excellence.

Reference

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Stažení

Publikováno

2024-03-04

Číslo

Vol 7 No 2 (2024)

Sekce

Articles