THE MANAGEMENT OF CROSS-CULTURAL VIRTUAL TEAMS

Autoři

  • N. Baptista Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa, Campus de Benfica do IPL, 1549-014, Lisboa, Portugal. Universidade Lusíada de Lisboa, R. da Junqueira, 188-198, 1349-001, Lisboa, Portugal NECE-UBI, Convento de Sto. António, 6201-001, Covilhã, Portugal

DOI:

https://doi.org/10.46827/ejhrms.v6i1.1364

Klíčová slova:

multicultural, teams, virtual, management

Abstrakt

The accelerated development of information and communication technology, the transformation of business activity, which has become more global and competitive, and the prevalence of services based on knowledge and information led to the appearance of new models of virtual teamwork, more flexible and adaptive, which go beyond the classical functional departmental barriers and require the collaboration of employees with diverse skills, judgments and expertise. The COVID-19 pandemic event accelerated the adoption of these new work models worldwide at a scale never seen before. Cross-cultural virtual teams can be found in several fields, such as research and product development, quality circles, affinity groups, outsourcing teams, customer services, helpdesk services, academic and research groups. Under the framework of crossvergence theory, this conceptual article explores the contingencies of cross-cultural virtual teams, discussing its main challenges and explores a set of practices for multicultural team management in the virtual environment.

Biografie autora

  • N. Baptista, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa, Campus de Benfica do IPL, 1549-014, Lisboa, Portugal. Universidade Lusíada de Lisboa, R. da Junqueira, 188-198, 1349-001, Lisboa, Portugal NECE-UBI, Convento de Sto. António, 6201-001, Covilhã, Portugal
    Nuno Baptista (Baptista, N.) earned his PhD in Marketing and Strategy from UBI. He holds a Master's degree in International Management from the University of Liverpool and a degree in Management from ISCTE. He is Adjunct Professor of Economics and Management at the School of Social Communication of the Polytechnic Institute of Lisbon, Assistant Professor of Marketing and Strategy at the Lusíada University of Lisbon and an integrated researcher at NECE-UBI, having several publications in reference academic journals. His main research interests include Business Strategy and Social Marketing.

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Publikováno

2022-11-08

Číslo

Sekce

Articles