IN THE SPHERE OF INTERNAL COMMUNICATION: DAILY INSTRUMENTS, AND THE PROMOTION OF INTERNAL EVENTS

Abstrakt

For Sebastião (2009), communication is a process of interaction between individuals with common content that seek to lead others to act according to their values and pretensions. At the same time, it can be seen as an exchange of experiences between different generations and/or different ideals, which become a collective heritage. As in communication between human beings, in an organizational context, the subsistence and organization of any company or entity is based on communication, that is, any organization aims to maintain a common objective within a coherent group or structure, in which exchange is allowed. from internal points of view, with rules in order to avoid conflicts between groups. In the last decades, human resources management strategies began to assume as one of their priorities the communicational aspects within the institution. In fact, “from the mid-1970s onwards, internal communication established itself as a discipline of human resources management, first, and a strategic part in the global management of the organization, afterwards.” (Santos, 1998). Those responsible tend to adopt more humanitarian values, which facilitate the integration of workers in the company. A slow but irreversible mental revolution is therefore underway, renewing the ideologies of the leaders, but also their personalities and attitudes. This may result in a better rationalization of relations between management and other employees. (Marchese, in Nassar, 2005). Internal communication is therefore a means of providing the information and understanding necessary for the efforts of individuals, through tools of different nature, translated into appropriate attitudes for motivation, cooperation and satisfaction at work, which allow for the improvement of performance.

Article visualizations: