Vol 11 No 1 (2026)

Articles

• EFFECTIVENESS OF ON-SITE INTERPRETIVE SIGNAGES AT TOURIST SITES IN BAGUIO CITY AS MARKETING COLLATERAL

  Edmon Garcia Manabat

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• COMPLEX INTERPLAY BETWEEN INSTRUCTIONAL LEADERSHIP, TEACHER PERFORMANCE AND SYSTEMIC CHALLENGES

  Rehabeam K. Shapaka

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• THE IMPACT OF DIGITAL INFLUENCERS’ CHARACTERISTICS ON CONSUMERS’ ONLINE IMPULSIVE BUYING BEHAVIOUR IN FASHION LIVE STREAMING COMMERCE: A CASE OF TIKTOK SHOP IN VIETNAM

  Nguyen Hong Anh

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• NEUROMARKETING: EXPLORING COGNITIVE RESPONSE ON CONSUMER BUYING DECISIONS TO ADVERTISEMENT OF RETAIL STORES IN OMAN

  Roland Getaruelas, Farkhanda Rauf, Muhammad Shahid Pervez, Muhammad Saleem Ullah Khan, Khalid Abu Zayed

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• AI-ENABLED TRUST FORMATION IN E-COMMERCE PLATFORMS: EMPIRICAL EVIDENCE FROM AN EMERGING MARKET

  Jesmin Akter

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• THE USE OF SOCIAL PLATFORMS FOR BUILDING LONG-TERM CUSTOMER RELATIONSHIPS IN THE B2C SEGMENT

  Maksim Mudrov

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• TRANSFORMATIONAL LEADERSHIP IN HEALTHCARE: A COMPREHENSIVE REVIEW OF ITS IMPACT ON WORKFORCE OUTCOMES AND ORGANIZATIONAL PERFORMANCE

  Hwangji S. Lu

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• MARKETING MIX STRATEGIES AND ORGANIZATIONAL PERFORMANCE OF CLASSIFIED HOTELS IN THE WESTERN REGION OF KENYA

  Yvone Tunai Lumumba, Fozia Nurwin, Margaret Atieno

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• MARKETING STRATEGIES OF LOCAL PALM PRODUCTS (LPP) IN ONITSHA CITY, NIGERIA

  Ngwu, Philip Onyekachi

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• A RESILIENCY MODEL FOR RENEWABLE ENERGY SYSTEMS AGAINST EXTREME NETWORK GRID STRESS: THE 2020 COVID-19 PANDEMIC IN MINDANAO

  Erick George Uy

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• MANAGEMENT ET SON IMPACT SUR LA PERFORMANCE FINANCIÈRE DES PETITES ENTREPRISES HÔTELIÈRES DE LA VILLE DE KINSHASA, RÉPUBLIQUE DÉMOCRATIQUE DU CONGO / MANAGEMENT AND ITS IMPACT ON THE FINANCIAL PERFORMANCE OF SMALL HOTEL ENTERPRISES IN THE CITY OF KINSHASA, DEMOCRATIC REPUBLIC OF THE CONGO

  Corneille Luboya Tshiunza, Raoul Mvunzi Ludika, Samy Samwengele Manga

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