THE EFFECTS OF MONEY PRIMING ON RISK-TAKING BEHAVIOR
DOI:
https://doi.org/10.46827/ejmms.v9i1.1764Schlagwörter:
behavioral economics, risk-taking behavior, consumer psychologyAbstract
Studies have found that exposure to money influences human behaviors. This study examines the effects of money priming on risk-taking. When either exposed or not exposed to money priming, participants responded to the likelihood that they would engage in unsafe behaviors and the perceived risk of these behaviors. The results revealed that individuals tended to exhibit more risky behavior when they were exposed to money priming. The theoretical implications of these findings and various directions for further research are discussed.
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Literaturhinweise
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