THE IMPACT OF SOCIAL MEDIA ON GEN-Y EMPLOYEES’ WORK PERFORMANCE IN A TELCO, MALAYSIA

Autores/as

  • Charlotte Shahmani Sivapatham Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Shahrul Azzim Bin Abd Aziz Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Ashley Tan Mui Chin Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Muhammad Aziph Bin Mustapha Kamil Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Sutha Achuthan Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Kumaran Kanapathipillai Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

DOI:

https://doi.org/10.46827/ejmms.v7i4.1293

Palabras clave:

social media, generation-y, network ties, shared vision, trust, knowledge transfer, work performance

Resumen

Generation-Y (Gen-Y) is the largest generational cohort in the global workforce, surpassing 50 percent in 2020, making them the most influential group to impact work performance. Highly competitive telecommunication companies continuously look for ways to improve employees' work performance. This research focuses on how social media improves the work performance of Gen-Y employees of a telco in Malaysia through social media use, shared vision, network ties, trust, and knowledge transfer. This research discovered an insignificant relationship between social media use at the workplace and work performance. This is because social media is currently not an official workplace tool, and its usage is limited among Gen-Y employees in the telco. It was also uncovered that using social media to act as a tool to gain trust did not influence work performance, even though the telco's primary official communication tool is email and a mobile app for communication and collaboration purposes. Nevertheless, this research uncovered that shared vision, network ties, and knowledge transfer is significant for the telco's Gen-Y employees to enhance their work performance. In conclusion, the telco's management can leverage social media to improve the work performance of Gen-Y employees by developing a social media strategy to provide a suitable framework with proper guidelines, policies, and procedures.

 

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Biografía del autor/a

  • Charlotte Shahmani Sivapatham, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

    Charlotte Shahmani Sivapatham obtained her Bachelor of International Business Administration (Hons) from the University of Northumbria, the UK in 1999. She is a Certified Project Management Professional and has Lean Six Sigma Certification. She has vast experience of over 20 years in the timeshare, telecommunication, talent search and Wellness industry. Currently, she is a Partner of a renowned Wellness and Health Organisation, namely Rewind Health Sdn. Bhd., which provides Stem Cells as a regenerative solution to patients. At the same time, Charlotte is highly active in the Covid-19 testing for registered patients at her clinic.

  • Shahrul Azzim Bin Abd Aziz, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

    Shahrul Azzim graduated with a Bachelor of Chemical Engineering Technology (Hons.) from the University of Kuala Lumpur (UniKL) in 2013. He is actively involved in non-governmental organizations (NGO) as Chairman of Persatuan Megalitik Melaka, Chairman of Melaka Cartography Association and Secretary for Pertubuhan Gagasan Inovasi & Ekonomi Melaka. He is also Internationally Certified with IPC/WHMA A-620 (Cable & Wire Harness Assembly). For career background, he has experience as Engineer for almost 10 years and now serves as Special Officer to Melaka State Legislative Assembly Member (Ahli Dewan Undangan Negeri Melaka - N24 Bemban).

  • Ashley Tan Mui Chin, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
    Tan Mui Chin obtained her higher diploma in Computer Science from Kolej Damansara Utama. She is now pursuing a Master of Business Administration at Unitar International University. She has over 22 years of working experience in the IT field and more than eight years working as an IT manager specializing in IT Service Delivery management, including helpdesk, IT Infrastructure, IT project implementation, and IT process improvement.
  • Muhammad Aziph Bin Mustapha Kamil, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
    Aziph Mustapha obtained his Bachelor of Science Degree in Finance from Indiana State University, the USA in 1992, where he was awarded the Distinguished Scholar of the School of Business Award. He is a member of the International Society of Professional Innovation Managers and is a Prosci Certified Change Practitioner. Aziph currently works at a large telco as the Head of Culture Transformation and Employee Engagement.
  • Sutha Achuthan, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
    Sutha Achuthan obtained her Bachelor’s in Business administration (Hons) from Unitar International University (UNITAR) in 2015. Currently, she is engaged with Koperasi NLFCS Berhad as Head Educational Loan Department for Non-Members.
  • Kumaran Kanapathipillai, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
    Kumaran Kanapathipillai holds a PhD in Management/Business from the Management and Science University (Malaysia). He is an academic and a researcher in the areas of Management and Marketing. He supervises and assesses Masters and PhD candidates. He conducts entrepreneurship, creative problem solving, and project management training in various industries. His main areas of interest and research are contemporary entrepreneurship, management, and marketing.

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Publicado

2022-07-18

Número

Vol. 7 Núm. 4 (2022)

Sección

Articles