DIGITAL TRANSFORMATION IN SPORTS MANAGEMENT: TECHNOLOGIES, TRENDS, AND STRATEGIC IMPLICATIONS
DOI:
https://doi.org/10.46827/ejmms.v10i2.2031Palabras clave:
Digital Transformation, sports management, Artificial Intelligence, organizational change, leadership in sportsResumen
Digital transformation has become a pivotal factor in reshaping sports management, introducing significant changes in organizational structures, strategic planning, and decision-making processes. This paper explores in depth the role of emerging technologies—such as Big Data, Artificial Intelligence, digital fan interaction platforms, and performance analysis tools—in establishing a new management paradigm within the sports industry. By developing a theoretical framework that integrates aspects of technological and organizational innovation, this study highlights both the potential benefits and the challenges associated with the adoption of digital tools. Emphasis is placed on how digital innovations improve efficiency, transparency, and fan engagement, while also recognizing the difficulties of the digital transition, such as skill development, organizational resistance, and data governance. Governance and leadership emerge as critical enablers of digital culture, innovation, and adaptability. The analysis concludes that digital transformation is not merely a technological evolution but a strategic necessity for building a more agile, efficient, and socially responsible sports ecosystem. The effective management of digital innovation sets the foundation for sustainable growth and competitiveness in the sports sector.
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