##issue.vol## 8 ##issue.no## 2 (2023)

Articles

• THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF AN INSURANCE COMPANY IN PERAK, MALAYSIA

  Mohd Faizul Bin Ahmad##common.commaListSeparator##Muhammad Hasriq Bin Harun##common.commaListSeparator##Hasry Sham Bin Chasmen##common.commaListSeparator##Amir Hakimin Bin Hashim##common.commaListSeparator##Kumaran Kanapathipillai

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• FACTORS THAT INFLUENCE E-SHOPPING SATISFACTION OF HOUSEHOLD APPLIANCES CONSUMERS IN KLANG VALLEY, MALAYSIA

  Latchumi Sathiaseelah##common.commaListSeparator##Gowri Suppiah##common.commaListSeparator##Lee Khai Khim##common.commaListSeparator##Sivarantny Inthiran##common.commaListSeparator##Kantha Inthiran##common.commaListSeparator##Kumaran Kanapathipillai

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• BREAKING DOWN BARRIERS: PROPOSALS FOR OVERCOMING CHALLENGES IN STUDENT PROJECT MANAGEMENT

  Takaaki Fujita

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• STRATEGIC RESOURCES, ORGANIZATIONAL ENVIRONMENT AND ORGANIZATIONAL PERFORMANCE OF SUGAR MANUFACTURING FIRMS IN WESTERN KENYA

  Victorina Odundo##common.commaListSeparator##Maria W. Mung’ara

  • PDF (inglés)

• SUSTAINABLE FIRM PERFORMANCE THROUGH PRODUCT DIFFERENTIATION STRATEGIES; THE HIDDEN TREASURE OF CUSTOMER LOYALTY

  Alice Ngele Mwazuna##common.commaListSeparator##Elijah Museve

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• THE IMPACT OF ENTREPRENEURSHIP EDUCATION ON STUDENT OUTCOMES: A LITERATURE REVIEW

  Ouiam Boujaddaine

  • PDF (inglés)

• REVIEW OF COVID-19 CRISIS AND TELEWORK: MEASURING THE PERFORMANCE OF BANKS’ MARKETERS IN AKWA IBOM STATE, NIGERIA

  Imoh Uford##common.commaListSeparator##Abasiama Mfon##common.commaListSeparator##Imaeka Charles

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• ASSESSING THE INFLUENCE OF LEADERSHIP STYLE ON MARKET ORIENTATION CULTURE AT GHANA BROADCASTING CORPORATION (GBC)

  Razak Kojo Opoku##common.commaListSeparator##Isaac Boakye

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• WORKPLACE WITHOUT WALLS: AN INVESTIGATION INTO REMOTE WORKING AND EMPLOYEE WELL-BEING AT MAYBANK, MALAYSIA

  Kumaran Kanapathipillai##common.commaListSeparator##Adam Bin Anuar##common.commaListSeparator##Iza Musliha Binti Hamzah##common.commaListSeparator##Muhd Norazul Hafiz Bin Zulkiply

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• DIGITAL TRANSITION AT GOLDEN YEARS: UNCOVERING WHAT FUELS, THE SHIFT TO DIGITAL BANKING SERVICES AMONG MALAYSIAN SENIORS

  Kumaran Kanapathipillai##common.commaListSeparator##Noraini binti Mohd Sufian##common.commaListSeparator##Nor Haslina binti Anuar##common.commaListSeparator##Nurul Athiera Binti Mohd Shamsudin

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