##issue.vol## 11 ##issue.no## 1 (2026)

Articles

• EFFECTIVENESS OF ON-SITE INTERPRETIVE SIGNAGES AT TOURIST SITES IN BAGUIO CITY AS MARKETING COLLATERAL

  Edmon Garcia Manabat

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• COMPLEX INTERPLAY BETWEEN INSTRUCTIONAL LEADERSHIP, TEACHER PERFORMANCE AND SYSTEMIC CHALLENGES

  Rehabeam K. Shapaka

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• THE IMPACT OF DIGITAL INFLUENCERS’ CHARACTERISTICS ON CONSUMERS’ ONLINE IMPULSIVE BUYING BEHAVIOUR IN FASHION LIVE STREAMING COMMERCE: A CASE OF TIKTOK SHOP IN VIETNAM

  Nguyen Hong Anh

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• NEUROMARKETING: EXPLORING COGNITIVE RESPONSE ON CONSUMER BUYING DECISIONS TO ADVERTISEMENT OF RETAIL STORES IN OMAN

  Roland Getaruelas##common.commaListSeparator##Farkhanda Rauf##common.commaListSeparator##Muhammad Shahid Pervez##common.commaListSeparator##Muhammad Saleem Ullah Khan##common.commaListSeparator##Khalid Abu Zayed

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• AI-ENABLED TRUST FORMATION IN E-COMMERCE PLATFORMS: EMPIRICAL EVIDENCE FROM AN EMERGING MARKET

  Jesmin Akter

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• THE USE OF SOCIAL PLATFORMS FOR BUILDING LONG-TERM CUSTOMER RELATIONSHIPS IN THE B2C SEGMENT

  Maksim Mudrov

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• TRANSFORMATIONAL LEADERSHIP IN HEALTHCARE: A COMPREHENSIVE REVIEW OF ITS IMPACT ON WORKFORCE OUTCOMES AND ORGANIZATIONAL PERFORMANCE

  Hwangji S. Lu

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• MARKETING MIX STRATEGIES AND ORGANIZATIONAL PERFORMANCE OF CLASSIFIED HOTELS IN THE WESTERN REGION OF KENYA

  Yvone Tunai Lumumba##common.commaListSeparator##Fozia Nurwin##common.commaListSeparator##Margaret Atieno

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• MARKETING STRATEGIES OF LOCAL PALM PRODUCTS (LPP) IN ONITSHA CITY, NIGERIA

  Ngwu, Philip Onyekachi

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• A RESILIENCY MODEL FOR RENEWABLE ENERGY SYSTEMS AGAINST EXTREME NETWORK GRID STRESS: THE 2020 COVID-19 PANDEMIC IN MINDANAO

  Erick George Uy

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• MANAGEMENT ET SON IMPACT SUR LA PERFORMANCE FINANCIÈRE DES PETITES ENTREPRISES HÔTELIÈRES DE LA VILLE DE KINSHASA, RÉPUBLIQUE DÉMOCRATIQUE DU CONGO / MANAGEMENT AND ITS IMPACT ON THE FINANCIAL PERFORMANCE OF SMALL HOTEL ENTERPRISES IN THE CITY OF KINSHASA, DEMOCRATIC REPUBLIC OF THE CONGO

  Corneille Luboya Tshiunza##common.commaListSeparator##Raoul Mvunzi Ludika##common.commaListSeparator##Samy Samwengele Manga

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