Vol 4, No 2 (2019)

Articles

• FACTORS INFLUENCING ONLINE PURCHASING BEHAVIOR OF GEN Y IN MALAYSIA

  Teddy Lian Kok Fei

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• THE INFLUENCE OF THE NBA STAR ENDORSERS’ CREDIBILITY AND BRAND IMAGE ON PURCHASE INTENTION: A CASE STUDY OF TAIWANESE AMERICAN PLAYER JEREMY LIN

  Wen-Sheng Chiu##common.commaListSeparator##Yen-Chieh Wen##common.commaListSeparator##Kuo-Wei Lin

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• CHANNEL COMMUNICATION STRATEGY INFLUENCE ON THE PERFORMANCE OF CEMENT MANUFACTURING FIRMS IN KENYA

  Jairus M. Kitainge##common.commaListSeparator##Gilbert Bor##common.commaListSeparator##Lucy Wanza

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• ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY, PRICE, TRUST AND CORPORATE IMAGE ON SATISFACTION AND CUSTOMER LOYALTY IN PT. POS INDONESIA BANJARMASIN

  Sisca Ariani##common.commaListSeparator##Muhammad Riza Firdaus##common.commaListSeparator##H. Hairudinor

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• INFLUENCE OF FINANCIAL RISK ON PERFORMANCE OF YOUTH OWNED ENTERPRISES IN BARINGO NORTH SUB COUNTY, KENYA

  Chelimo Alfred Samuel##common.commaListSeparator##Andrew Nyakundi##common.commaListSeparator##Phyllis Osodo

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• SWOT ANALYSIS AND SECURITY MANAGEMENT

  M. Kubilay Akman

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• A CONCEPTUAL UNDERSTANDING OF THE CRITICAL FACTORS THAT INDUCE WOMEN ENTREPRENEURIAL SUCCESS IN THE KLANG VALLEY, MALAYSIA

  Kumaran Kanapathipillai##common.commaListSeparator##S. M. Ferdous Azam

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• THE ROLE OF DIGITAL INNOVATION IN MEDIATING DIGITAL CAPABILITY ON BUSINESS PERFORMANCE

  Ni Nyoman Kerti Yasa##common.commaListSeparator##Ni Wayan Ekawati##common.commaListSeparator##Putu Laksmita Dewi Rahmayanti

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• ANALYSIS OF THE EFFECT OF MARKETING PUBLIC RELATIONS, BRAND AWARENESS AND BRAND IMAGE ON THE INTERESTS OF MEDAN COMMUNITY IN BUYING GOODS THROUGH THE KPKNL MEDAN AUCTION

  Nur Yudha Maisari##common.commaListSeparator##Paham Ginting##common.commaListSeparator##Endang Sulistyarini

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• CIGAR MARKETING MIX STRATEGY IN DEVELOPING COUNTRIES: DOES BRAND IMAGE INFLUENCE THE PURCHASING DECISION PROCESS?

  Agusta Jaka Purwana

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• IN THE SPHERE OF INTERNAL COMMUNICATION: DAILY INSTRUMENTS, AND THE PROMOTION OF INTERNAL EVENTS

  Ana Matias

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