EFFECTIVENESS OF ACTIVITIES FOR WOMEN EVALUATION (IRAN PROJECT) IN AGRICULTURAL BANK BRANCHES OF TABRIZ CITY, IRAN
کلمات کلیدی:
effectiveness of Iran project, Agricultural Bank, banking projects for womenچکیده
The main objective of this research is Effectiveness of activities for women evaluation (Iran project) in Agricultural Bank branches of Tabriz city. To investigate this research, to answer four main research question, with two of economic, social goals and four hypotheses have tested and to test this hypothesis, questionnaires in three different population (with the aim of customer satisfaction assess and survey of managers and employees) self-made set and surveyed. Results showed that average customer satisfaction (77.32) is the value that located in the second quartile and since the second quartile range is 73 to 78 and considering that average pointed at the second quarter, therefore we can say that customer satisfaction or by the other words Iran project effectiveness among customers is lower than average. Average employee’s satisfaction (86.10) was located lower than average of second quartile. Average manager’s satisfaction (96.70) was located higher than average of third quartile. In other words, managers' satisfaction is higher than average.
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