دوره 8 شماره 2 (2023)

Articles

• THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF AN INSURANCE COMPANY IN PERAK, MALAYSIA

  Mohd Faizul Bin Ahmad, Muhammad Hasriq Bin Harun, Hasry Sham Bin Chasmen, Amir Hakimin Bin Hashim, Kumaran Kanapathipillai

  • PDF (انگلیسی)

• FACTORS THAT INFLUENCE E-SHOPPING SATISFACTION OF HOUSEHOLD APPLIANCES CONSUMERS IN KLANG VALLEY, MALAYSIA

  Latchumi Sathiaseelah, Gowri Suppiah, Lee Khai Khim, Sivarantny Inthiran, Kantha Inthiran, Kumaran Kanapathipillai

  • PDF (انگلیسی)

• BREAKING DOWN BARRIERS: PROPOSALS FOR OVERCOMING CHALLENGES IN STUDENT PROJECT MANAGEMENT

  Takaaki Fujita

  • PDF (انگلیسی)

• STRATEGIC RESOURCES, ORGANIZATIONAL ENVIRONMENT AND ORGANIZATIONAL PERFORMANCE OF SUGAR MANUFACTURING FIRMS IN WESTERN KENYA

  Victorina Odundo, Maria W. Mung’ara

  • PDF (انگلیسی)

• SUSTAINABLE FIRM PERFORMANCE THROUGH PRODUCT DIFFERENTIATION STRATEGIES; THE HIDDEN TREASURE OF CUSTOMER LOYALTY

  Alice Ngele Mwazuna, Elijah Museve

  • PDF (انگلیسی)

• THE IMPACT OF ENTREPRENEURSHIP EDUCATION ON STUDENT OUTCOMES: A LITERATURE REVIEW

  Ouiam Boujaddaine

  • PDF (انگلیسی)

• REVIEW OF COVID-19 CRISIS AND TELEWORK: MEASURING THE PERFORMANCE OF BANKS’ MARKETERS IN AKWA IBOM STATE, NIGERIA

  Imoh Uford, Abasiama Mfon, Imaeka Charles

  • PDF (انگلیسی)

• ASSESSING THE INFLUENCE OF LEADERSHIP STYLE ON MARKET ORIENTATION CULTURE AT GHANA BROADCASTING CORPORATION (GBC)

  Razak Kojo Opoku, Isaac Boakye

  • PDF (انگلیسی)

• WORKPLACE WITHOUT WALLS: AN INVESTIGATION INTO REMOTE WORKING AND EMPLOYEE WELL-BEING AT MAYBANK, MALAYSIA

  Kumaran Kanapathipillai, Adam Bin Anuar, Iza Musliha Binti Hamzah, Muhd Norazul Hafiz Bin Zulkiply

  • PDF (انگلیسی)

• DIGITAL TRANSITION AT GOLDEN YEARS: UNCOVERING WHAT FUELS, THE SHIFT TO DIGITAL BANKING SERVICES AMONG MALAYSIAN SENIORS

  Kumaran Kanapathipillai, Noraini binti Mohd Sufian, Nor Haslina binti Anuar, Nurul Athiera Binti Mohd Shamsudin

  • PDF (انگلیسی)