Vol 4, No 2 (2019)

Articles

• FACTORS INFLUENCING ONLINE PURCHASING BEHAVIOR OF GEN Y IN MALAYSIA

  Teddy Lian Kok Fei

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• THE INFLUENCE OF THE NBA STAR ENDORSERS’ CREDIBILITY AND BRAND IMAGE ON PURCHASE INTENTION: A CASE STUDY OF TAIWANESE AMERICAN PLAYER JEREMY LIN

  Wen-Sheng Chiu, Yen-Chieh Wen, Kuo-Wei Lin

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• CHANNEL COMMUNICATION STRATEGY INFLUENCE ON THE PERFORMANCE OF CEMENT MANUFACTURING FIRMS IN KENYA

  Jairus M. Kitainge, Gilbert Bor, Lucy Wanza

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• ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY, PRICE, TRUST AND CORPORATE IMAGE ON SATISFACTION AND CUSTOMER LOYALTY IN PT. POS INDONESIA BANJARMASIN

  Sisca Ariani, Muhammad Riza Firdaus, H. Hairudinor

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• INFLUENCE OF FINANCIAL RISK ON PERFORMANCE OF YOUTH OWNED ENTERPRISES IN BARINGO NORTH SUB COUNTY, KENYA

  Chelimo Alfred Samuel, Andrew Nyakundi, Phyllis Osodo

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• SWOT ANALYSIS AND SECURITY MANAGEMENT

  M. Kubilay Akman

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• A CONCEPTUAL UNDERSTANDING OF THE CRITICAL FACTORS THAT INDUCE WOMEN ENTREPRENEURIAL SUCCESS IN THE KLANG VALLEY, MALAYSIA

  Kumaran Kanapathipillai, S. M. Ferdous Azam

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• THE ROLE OF DIGITAL INNOVATION IN MEDIATING DIGITAL CAPABILITY ON BUSINESS PERFORMANCE

  Ni Nyoman Kerti Yasa, Ni Wayan Ekawati, Putu Laksmita Dewi Rahmayanti

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• ANALYSIS OF THE EFFECT OF MARKETING PUBLIC RELATIONS, BRAND AWARENESS AND BRAND IMAGE ON THE INTERESTS OF MEDAN COMMUNITY IN BUYING GOODS THROUGH THE KPKNL MEDAN AUCTION

  Nur Yudha Maisari, Paham Ginting, Endang Sulistyarini

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• CIGAR MARKETING MIX STRATEGY IN DEVELOPING COUNTRIES: DOES BRAND IMAGE INFLUENCE THE PURCHASING DECISION PROCESS?

  Agusta Jaka Purwana

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• IN THE SPHERE OF INTERNAL COMMUNICATION: DAILY INSTRUMENTS, AND THE PROMOTION OF INTERNAL EVENTS

  Ana Matias

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