Vol. 10 No. 1 (2025)

Articles

• EXPLORING THE COMPLEX INTERPLAY BETWEEN TRANSFORMATIONAL, INSTRUCTIONAL, DISTRIBUTED, TEACHER WELL-BEING AND SYSTEMIC CHALLENGES

  Rehabeam K. Shapaka

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• INVESTIGATING THE IMPACT OF AI ON PERSONALIZATION AND CUSTOMER ENGAGEMENT IN INTELLIGENT MARKETING STRATEGIES

  Omaima Moqaddem

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• INNOVATION AND TECHNOLOGY IN THE TEACHING OF ACCOUNTING SCIENCES: AN ANALYSIS OF CURRICULAR MATRICES AT HIGHER EDUCATION INSTITUTIONS IN GOIÁS

  Luiz Eduardo dos Santos Oliveira, Àgatha Kavalek de Lima, Gilberto Crispim

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• ACCELERATING BRAND AWARENESS OF LAUNDROMAT DISTRIBUTOR ALLIANCE LAUNDRY SYSTEMS THAILAND THROUGH YOUTUBE: CONTENT MARKETING

  Sukree Kirai

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• ADOPTION OF PUBLIC RELATIONS MANAGEMENT STRATEGIES ON ACADEMIC PERFORMANCE

  Kennedy Ntabo Otiso

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• EFFECT OF POLITICAL ENVIRONMENT ON SUSTAINABLE GROWTH OF MICRO AND SMALL ENTERPRISES IN NAKURU TOWN, KENYA

  Ernest Maina

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• CLIENT’S PREFERENCES FOR A MULTI-PURPOSE COOPERATIVE LOAN PRODUCTS: A CONJOINT ANALYSIS

  Digen R. Gonato, Jestita F. Gurrea

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• FACTORS INFLUENCING BRAND IMAGE, RETENTION AND TRAVEL MOTIVATION OF MATI CITY AS INDIGENOUS PEOPLE’S DESTINATION

  Xavier D. Paglontudan, Ashley Pearl T. Aleria, R. Fernando Ferlenne, Liwliwa B. Lagman

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• EFFECT OF RISK EVALUATION PRACTICES ON THE PERFORMANCE OF CONSTRUCTION FIRMS IN NAIROBI COUNTY, KENYA

  Joseph Mberia, Mongare Omare, Ezra Ronoh

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• INFLUENCE OF CUSTOMER TRUST AND PERCEIVED RISK TO WILLINGNESS TO REVISIT IN AIRBNB ACCOMMODATION

  Francine F. Granada, Charlize O. Torres, Karen Joy L. Varquez, Stilo Floyd Schneider

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