Vol. 7 Núm. 4 (2022)

Articles

• EXTRINSIC FACTORS INFLUENCING THE JOB MOTIVATION OF PUBLIC SECTOR HEALTH CARE WORKERS IN NAKURU COUNTY, KENYA

  Grace Watiri Githatu

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• THE IMPACT OF SOCIAL MEDIA ON GEN-Y EMPLOYEES’ WORK PERFORMANCE IN A TELCO, MALAYSIA

  Charlotte Shahmani Sivapatham, Shahrul Azzim Bin Abd Aziz, Ashley Tan Mui Chin, Muhammad Aziph Bin Mustapha Kamil, Sutha Achuthan, Kumaran Kanapathipillai

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• DETERMINANTS OF MULTINATIONAL COMPANIES' CHOICE OF MARKET-ENTRY MODE FOR OPERATING IN ETHIOPIA: AN EMPIRICAL STUDY

  Getie Andualem Imiru

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• GENDER BASED SHOPPING AND CONSUMER PURCHASING: “SALE ENDS TODAY”

  Barbara A. Manko, Susheel Tom Jose

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• RELATIONSHIP MARKETING AND MARKET PENETRATION OF INSURANCE IN LAGOS STATE, NIGERIA

  O. E. Oluwabiyi, O. U. Asikhia, T. K. Egwuonwu

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• TRADITIONAL METHODS OF CONFLICT MANAGEMENT AND RESOLUTIONS: THE CASE OF THE OLD OYO EMPIRE

  Ajayi Olalekan Ezekiel, Issa Abdulraheem

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• CAPITAL SIMBÓLICO E FAMÍLIA EMPRESÁRIA / SYMBOLIC CAPITAL AND ENTREPRENEURIAL FAMILY

  Jorge Rodrigues

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• THE COVID-19 PANDEMIC: THE INITIATOR FOR DIGITAL INCLUSION OR EXCLUSION OF SMES IN THE BULAWAYO METROPOLITAN PROVINCE, ZIMBABWE

  Gwendoline Vusumuzi Nani, Kudakwashe Maguraushe

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• COOPETIÇÃO APLICADA A PEQUENAS E MÉDIAS EMPRESAS: UMA REVISÃO DA LITERATURA / COOPETITION APPLIED TO SMALL AND MEDIUM-SIZED BUSINESSES: A LITERATURE REVIEW

  Nuno Baptista

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• RISK IT BUT CONTROL IT! THE EFFECTS OF CONSUMER'S HOTELS VACATION RISK TYPES ON REPEATING THE EXPERIENCE AGAIN / ARRISQUE, MAS CONTROLE! OS EFEITOS DOS TIPOS DE RISCO DE FÉRIAS DOS HOTÉIS DO CONSUMIDOR NA REPETIÇÃO DA EXPERIÊNCIA NOVAMENTE

  Cherouk Amr Yassin, Amr A. Yassin

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• FACTORS THAT IMPACT THE EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL IN SMALL AND MEDIUM-SIZED ENTERPRISES IN SELANGOR, MALAYSIA

  Norull Adlila Binti Alias, Yip Zi-Hao, Muhammad Al-Fateh Bin Mat Ghazali, Fung Yeet Kang, Kumaran Kanapathipillai

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• EFFECT OF INTELLECTUAL STIMULATION ON STRATEGY IMPLEMENTATION IN COUNTY GOVERNMENTS IN WESTERN REGION, KENYA

  Anuri Kwamboka Priscillah, Ayub E. Shitseswa, Evans Kwendo

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• NEUROMARKETING IN HEALTH SERVICES

  Mustafa Demir

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• WHAT ARE THE INTERNAL FACTORS THAT AFFECT THE MANAGEMENT OF A CORPORATION? - IN THE PERSPECTIVE OF LITERATURE REVIEW

  Kosovare Mustafa Sadiku

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• CLIENTS' PREFERENCE FOR LOW-COST RESIDENTIAL PROPERTIES: A CONJOINT ANALYSIS

  John Vianne B. Murcia, Loweeh M. Matillano

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• A CRITICAL REALIST INSPIRED MULTILEVEL RESEARCH METHOD: COMBINING NETNOGRAPHY AND SOCIAL NETWORK ANALYSIS TO STUDY CONSUMER BEHAVIOR IN ONLINE COMMUNITIES

  N. Baptista

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• EXAMINING THE EFFECT OF NETWORKING ON ORGANIZATIONAL PERFORMANCE IN THE BANKING INDUSTRY: EVIDENCE FROM NIGERIA

  B. K. Saula, B. H. Akinlabi, C. A. Onu

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• EFFECT OF SALESPERSON’S SERVICE BEHAVIOUR ON SALES PERFORMANCE IN THE B2B CONTEXT IN NIGERIA

  Obinna Christian Ojiaku, Ifunanya Euphemia Mbamalu, Kanayo Nwosu

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