SIGNIFICANCE OF ANALYTICS

Autor(i)

  • Barbara A. Manko Assistant Professor, Graduate Business Studies, Gannon University, 109 University Square, Erie, PA 16541, USA orcid.org/0000-0001-6916-5717
  • Chandrasekhar Mani Raparla Gannon MBA in Business Analytics, Gannon University, Dahlkemper School of Business, 109 University Square, Erie, PA 16541, USA

DOI:

https://doi.org/10.46827/ejmms.v7i2.1246

Ključne riječi:

data analytics, data visualization, data protection, smartphone, big data frameworks, big data copyrights

Sažetak

Despite the number of times marketers have been using analytics as a tool to predict and drive consumer behavior, it is a relatively new application of the science. Technology continues to evolve and offers even more data choices and metrics for analysis, increasing the abilities of marketers to reach their audience. This article expands on several sectors of use, including real estate, social media, and healthcare, and theorizes the impact that analytics will have in the future as the technological means to interpret data catches up with the sheer amount of real-time information available for potential use, especially with the development of the Internet of Things, and rising concerns around data use, regarding data protection and copyright.

 

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Biografije autora

  • Barbara A. Manko, Assistant Professor, Graduate Business Studies, Gannon University, 109 University Square, Erie, PA 16541, USA orcid.org/0000-0001-6916-5717

    Dr. Barbara A. Manko’s interest in the fields of Business Management and Information Systems and Technology led her to pursue a Doctorate of Science in Information Systems and Communications after completing her MBA in International Business. She has taught university courses in digital marketing, business analytics, human resources, business management, strategic planning, and computer science, for both undergraduate and MBA programs. Her recent research, published in 2021 and 2022, focuses on technology management, online learning for students, and how online university programs prepare students to work remotely. Her upcoming research will be published soon in the Journal of Information Technology Teaching Cases. The title is “Video Advertising: Using YouTube Analytics for the Target Audience.”

  • Chandrasekhar Mani Raparla, Gannon MBA in Business Analytics, Gannon University, Dahlkemper School of Business, 109 University Square, Erie, PA 16541, USA

    Chandrasekhar Mani Raparla is an international MBA – Business Analytics student. Prior to joining Gannon University, he earned his Bachelor’s degree in Engineering focused on Electronics and Communication from the University of Madras in Chennai, India. Chandra worked as an SAP functional consultant with Infosys and also worked with NTT DATA, Genpact, and Wipro. Chandra is also president of the Gannon MBA Analytics Students Club.

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Preuzimanja

Objavljeno

2022-04-06

Broj časopisa

Svezak 7 Br. 2 (2022)

Rubrika

Articles