Vol 5 No 4 (2020)

Articles

• THE IMPACT OF THE SILENT ENEMY (COVID-19 PANDEMIC) ON THE MARKETING EFFORTS UNDERTAKEN BY THE AUTOMOTIVE INDUSTRIES IN MALAYSIA

  Kumaran Kanapathipillai

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• EFFECT OF CUSTOMER SATISFACTION AND MARKETING COMMUNICATION MIX ON CUSTOMERS’ LOYALTY IN THE GHANAIAN BANKING INDUSTRY

  Ibrahim Ofosu-Boateng, Samuel Dwamena Agyei

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• DISTRIBUTION CHANNEL STRUCTURE INFLUENCE ON THE PERFORMANCE OF CEMENT MANUFACTURING FIRMS IN KENYA

  Jairus M. Kitainge, Jemaiyo Beatrice

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• THE EFFECT OF CUSTOMER RELATIONSHIP ON LOYALTY THROUGH CUSTOMER TRUST AND WORD OF MOUTH - SURVEY ON JAVA DANCER COFFEE ROASTER CUSTOMERS IN MALANG CITY, INDONESIA

  Mellisa Cita, S. Sunaryo, Agung Yuniarinto

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• MANAGER’S LEADERSHIP STYLES AND JOB PERFORMANCE OF COMPANY RANK AND FILE EMPLOYEES

  Jacque Lou S. Ricablanca, Ferdinand T. Abocejo

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• INNOVATION: A CATALYST FOR EFFECTIVE ENGAGEMENT AND ECONOMIC GROWTH IN CHALLENGING TIMES

  Charles Daniel Enyia, Christine Adaobi Nwuche

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• FINANCIAL RISK AND THE VALUATION OF LIFE INSURANCE COMPANIES IN NIGERIA: A 2008 – 2017 ANALYSIS

  Mfon Sampson Ukpong, John Olakunle Folarin

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• CUSTOMER CARE STRATEGIES ON CUSTOMER SATISFACTION IN GOVERNMENT AGENCIES: A CASE STUDY OF KENYA BUREAU OF STANDARDS (KEBS)

  Pauline Mathangani, Isabella Sile

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