巻 8 号 2 (2023)

Articles

• THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF AN INSURANCE COMPANY IN PERAK, MALAYSIA

  Mohd Faizul Bin Ahmad、 Muhammad Hasriq Bin Harun、 Hasry Sham Bin Chasmen、 Amir Hakimin Bin Hashim、 Kumaran Kanapathipillai

  • PDF (英語)

• FACTORS THAT INFLUENCE E-SHOPPING SATISFACTION OF HOUSEHOLD APPLIANCES CONSUMERS IN KLANG VALLEY, MALAYSIA

  Latchumi Sathiaseelah、 Gowri Suppiah、 Lee Khai Khim、 Sivarantny Inthiran、 Kantha Inthiran、 Kumaran Kanapathipillai

  • PDF (英語)

• BREAKING DOWN BARRIERS: PROPOSALS FOR OVERCOMING CHALLENGES IN STUDENT PROJECT MANAGEMENT

  Takaaki Fujita

  • PDF (英語)

• STRATEGIC RESOURCES, ORGANIZATIONAL ENVIRONMENT AND ORGANIZATIONAL PERFORMANCE OF SUGAR MANUFACTURING FIRMS IN WESTERN KENYA

  Victorina Odundo、 Maria W. Mung’ara

  • PDF (英語)

• SUSTAINABLE FIRM PERFORMANCE THROUGH PRODUCT DIFFERENTIATION STRATEGIES; THE HIDDEN TREASURE OF CUSTOMER LOYALTY

  Alice Ngele Mwazuna、 Elijah Museve

  • PDF (英語)

• THE IMPACT OF ENTREPRENEURSHIP EDUCATION ON STUDENT OUTCOMES: A LITERATURE REVIEW

  Ouiam Boujaddaine

  • PDF (英語)

• REVIEW OF COVID-19 CRISIS AND TELEWORK: MEASURING THE PERFORMANCE OF BANKS’ MARKETERS IN AKWA IBOM STATE, NIGERIA

  Imoh Uford、 Abasiama Mfon、 Imaeka Charles

  • PDF (英語)

• ASSESSING THE INFLUENCE OF LEADERSHIP STYLE ON MARKET ORIENTATION CULTURE AT GHANA BROADCASTING CORPORATION (GBC)

  Razak Kojo Opoku、 Isaac Boakye

  • PDF (英語)

• WORKPLACE WITHOUT WALLS: AN INVESTIGATION INTO REMOTE WORKING AND EMPLOYEE WELL-BEING AT MAYBANK, MALAYSIA

  Kumaran Kanapathipillai、 Adam Bin Anuar、 Iza Musliha Binti Hamzah、 Muhd Norazul Hafiz Bin Zulkiply

  • PDF (英語)

• DIGITAL TRANSITION AT GOLDEN YEARS: UNCOVERING WHAT FUELS, THE SHIFT TO DIGITAL BANKING SERVICES AMONG MALAYSIAN SENIORS

  Kumaran Kanapathipillai、 Noraini binti Mohd Sufian、 Nor Haslina binti Anuar、 Nurul Athiera Binti Mohd Shamsudin

  • PDF (英語)