巻 8 号 4 (2024)

Articles

• THE EFFECT OF VISUAL ADVERTISEMENT ON CONSUMER BUYING BEHAVIORS

  Manal Ahmad

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• UM BENCHMARKING SOBRE AS ESTRATÉGIAS DE MARKETING E COMUNICAÇÃO DA FAMÍLIA REAL BRITÂNICA

  Paulo Henrique Pinho De Oliveira、 Letícia De Mattos Richa Ribeiro、 Beatriz De Carvalho Oliveira

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• NAVIGATING DIGITAL MARKETING: EXAMINING SELF-ESCAPISM ATTITUDES AND ONLINE BUYING INTENTIONS IN SAUDI ARABIA

  Bandar Khalaf Alharthey

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• IMPACTS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A CASE STUDY IN DAVAO CITY, PHILIPPINES

  Nickler John Soria

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• MEASURING TECHNICAL EFFICIENCY AMONG DEPARTMENT OF TOURISM (DOT) ACCREDITED RESORTS IN DAVAO REGION: APPLICATION OF DATA ENVELOPMENT ANALYSIS (DEA)

  Clarence Joy D. Alcaraz、 Lilibeth C. Aragon

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• A STUDY ON THE IMPACT OF SOCIAL MEDIA USER EXPERIENCE ON THE BRAND PERCEPTION AND CHOICE OF CHONGQING VOCATIONAL COLLEGE STUDENTS: A GENDER-BASED MODERATING EFFECT

  Liu Yiran、 Ali Khatibi、 Jacquline Tham

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• INTERNAL CONTROL AND COST MANAGEMENT: ANTIDOTE TO THE DEMISE OF MICRO AND SMALL ENTERPRISES?

  Gilberto Crispim、 Celma Duque Ferreira、 Marcus Craig Rodrigs

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• GESTION DES DÉCHETS SOLIDES MÉNAGERS DANS LE QUARTIER MASANGA MBILA, COMMUNE DE MONT-NGAFULA À KINSHASA, RÉPUBLIQUE DÉMOCRATIQUE DU CONGO / MANAGEMENT OF HOUSEHOLD SOLID WASTE IN THE MASANGA MBILA DISTRICT, MONT-NGAFULA COMMUNE IN KINSHASA, DEMOCRATIC REPUBLIC OF CONGO

  Mbeba Jean Paul Mola、 Simbu Alexis Vuni、 Konga Moise Losembe、 Makaly Emmanuel Biey

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• CHALLENGES IMPEDING THE ADOPTION OF E-PROCUREMENT BY PUBLIC SECTOR ORGANISATIONS (MINISTRIES, DEPARTMENTS AND AGENCIES) IN SIERRA LEONE – A SURVEY

  Oludolapo O. Akinyosoye–Gbonda、 Albert S. Baio、 Brima Kamara

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• OH MY DARLING CLEMENTINE: PRESENCE VS ABSENCE OF FRUIT LEAVES ON THE JUDGMENT OF A FRUIT-JUICE

  Céline Jacob、 Nicolas Guéguen、 Christine Delfosse

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