THE EFFECT OF VISUAL ADVERTISEMENT ON CONSUMER BUYING BEHAVIORS
DOI:
https://doi.org/10.46827/ejmms.v8i4.1620Słowa kluczowe:
visual advertising, social media, marketing, consumer buying decisions, consumer behavior, buying intentionAbstrakt
The response to visual media ads has consistently evolved in response to differences in motivation, desires, expectations, and circumstances. Historically, advertising has been widely recognized as a technique used to help businesses by promoting goods and services, leading to increased expansion and diversification. This marketing tool has undergone iterative refinement and reevaluation processes to reach its present state. This article examines the role of influencers in contemporary visual media commercials on customers' purchasing choices and analyzes their impact on their buying habits. The study results establish that consumers mistakenly see influencers as trustworthy when their profiles are comprehensive and well-developed.
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