Vol. 7 N.º 3 (2022)

Articles

• THE MEDIATING EFFECT OF ENTREPRENEURIAL MARKETING STRATEGY BETWEEN DYNAMIC CAPABILITIES AND COMPETITIVE ADVANTAGE IN THE WOMEN-OWNED ENTERPRISES IN MALAYSIA

  Kumaran Kanapathipillai, Nur Nadiah Mahbob, Sharvena Kumaran, Subaneewasri Narayanan

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• APPLICATION OF CONJOINT ANALYSIS TO MODEL MILLENNIALS’ PREFERENCE FOR SMARTPHONE ATTRIBUTES

  O. Tobias Aivie, John Vianne B. Murcia

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• DO SOCIO-CULTURAL FACTORS AFFECT THE PERFORMANCE OF INTERNATIONAL BUSINESSES? – IN THE PERSPECTIVE OF LITERATURE REVIEW

  Kosovare Mustafa Sadiku

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• EXAMINATION OF THE INFLUENCE OF SOCIAL MEDIA ON PERFORMANCE OF BAR & RESTAURANTS DURING THE CRISIS IN NAIROBI COUNTY, KENYA

  Erastus Ngura Odhiambo, Jeniffer Wanjiru Muriuki

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• DIMENSIONS OF ENTREPRENEURIAL INTENTION OF SENIOR HIGH SCHOOL STUDENTS: AN EXPLORATORY FACTOR ANALYSIS

  Joelito T. Mante, Gaudencio G. Abellanosa

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• AN ASSESSMENT OF FACTORS INFLUENCING THE MANAGEMENT OF COVID-19 PANDEMIC AMONG COUNTY GOVERNMENTS IN KENYA

  Chirchir Matthew Kimeli, Leiro Solomon Letangule, Oduor James Otieno, Cherono Mercy, Moshong Celestine Chesekut, Yegon Jane Cherotich, Ongwae Michael Angelloh, Mwendwa Titus Kitele, Sharon Jerono, Nancy Rotich

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• INFLUENCE OF TECHNOLOGY AND INNOVATION ON PERFORMANCE OF BAR AND RESTAURANT BUSINESSES IN NAIROBI COUNTY, KENYA DURING COVID-19 CRISIS

  Erastus Ngura Odhiambo

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• IMPACT OF PERSONAL SELLING AND SALES PROMOTION STRATEGY ON MARKET PERFORMANCE OF SELECTED MANUFACTURING COMPANIES IN LAGOS STATE, NIGERIA

  Jeremiah Ifenlourchukwu Ibeh, Justitia Odinachukwu Nnabuko, Joel Nwajimeje

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• SERVICE INNOVATION AND CUSTOMER SATISFACTION OF TELECOMMUNICATION FIRMS IN PORT HARCOURT, RIVERS STATE, NIGERIA

  Godwin Poi, John Azuma

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