STRATEGIC ANALYSIS OF THE CURRENT SITUATION OF MOROCCAN PARTICIPATORY BANKING SECTOR
Cuvinte cheie:
participatory banking, SWOT, PEST, marketing strategy, TakafulRezumat
The Moroccan participatory banking sector is relatively new, the development and the future of this industry are still uncertain, in this study we tried to analyze from a strategic point of view the current situation of this banking sector in Morocco, several marketing tools have been used, the PEST analysis, the 5 forces of porter as well as the SWOT analysis. The results of our analysis show that the development of the participatory banking sector in Morocco is promising.
JEL: M31, Z33, G21
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