MEASURING TECHNICAL EFFICIENCY AMONG DEPARTMENT OF TOURISM (DOT) ACCREDITED RESORTS IN DAVAO REGION: APPLICATION OF DATA ENVELOPMENT ANALYSIS (DEA)

Författare

  • Clarence Joy D. Alcaraz Lyceum of the Philippines, University Intramuros, Manila, Philippines
  • Lilibeth C. Aragon Lyceum of the Philippines, University Intramuros, Manila, Philippines

DOI:

https://doi.org/10.46827/ejmms.v8i4.1661

Nyckelord:

Data Envelopment Analysis (DEA), efficiency, dot-accredited resorts, Davao region

Abstract

One of the most important players in the hospitality and tourism industries is the resort industry. Data envelopment analysis (DEA) allows measuring the variation in efficiency between resorts businesses and in a particular time period. Furthermore, this technique allows the identification of the possible sources of inefficiency. The study developed a methodology utilizing the capabilities of Data Envelopment Analysis that provides a reasonably accurate means of evaluating the technical efficiency of DOT-accredited resorts in the Davao Region. Results of the study reveal that 18 out of 23 DMUs classified as fully efficient comprising 82.61% while the other 5 DMUs are under-efficient constituting 17.39% in total. Moreover, demographic characteristic significantly contributes to the efficient performance of DOT-accredited resorts in the Davao Region. These demographic characteristics, such as provincial category, type of resorts, and accessibility, provide policymakers, industry stakeholders, and tourism associations with information regarding the state of the tourism industry in various provinces, the type of resorts, and the means of reaching the resorts (accessibility). These results enable more focused assistance and coordinated efforts to improve the region's competitiveness and sustainability.

 

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Författarbiografier

  • Clarence Joy D. Alcaraz, Lyceum of the Philippines, University Intramuros, Manila, Philippines

    Clarence Joy D. Alcaraz holds a Master’s degree in Business Administration and is currently affiliated with the University of Mindanao, College of Hospitality Education as an Associate Professor and also holds the position of Program Head and Practicum Coordinator of the UM Tourism Management Program. Her character, passion, and dedication allowed her to earn International Certifications as a Certified Guest Service Professional in Tourism, Certified Guest Service Professional-Making Connections, and Certification in Hotel Industry Analytics to the following programs of the American Hotel and Lodging Institute (AHLEI), she’s also a certified international passer of Sustainable Tourism by the Global Sustainable Tourism Council (GSTC). Moreover, she consistently maintains excellent relations with people around her and organizations where she possesses good characteristics and attitude; she’s an elected officer of the Union of the Filipino Tourism Educators Inc., a national organization of Tourism Academicians and professionals where she was elected as a National Secretary of UFTE from the year 2021 to present. She is also a member of Toastmasters International. Her international publications reflect her expertise in the fields of Tourism, Hospitality, and Business.

  • Lilibeth C. Aragon, Lyceum of the Philippines, University Intramuros, Manila, Philippines

    Lilibeth Aragon (PhD) is currently the dean of the Lyceum of the Philippines University-Manila’s College of International Tourism and Hospitality Management. She has an extensive background in Tourism Hospitality Education. She has also contributed to continuously improving training regulations, competency-based learning material, and assessments for the Association of Southeast Asian Nations (ASEAN) and Technical Education and Skills Development Authority. Dr. Aragon is also an accreditor for tourism, hospitality, and graduate programs at the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA). Dr. Aragon holds a bachelor's degree in tourism, a master's degree in business administration, and a doctoral degree in business administration from the Polytechnic University of the Philippines-Manila. She also holds a higher degree certificate from the London Wine and Spirit Educational Trust. She is a certified hospitality educator (CHE) and a trainer for the American-based company American Hotel & Lodging Educational Institute. She also completed the Certified Guest Service Professional (CGSP).

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Nedladdningar

Publicerad

2024-03-13

Nummer

Vol 8 Nr 4 (2024)

Sektion

Articles