ASSESSING THE IMPACT OF TOURISM RISKS ON TOURISTS' INTENTION TO RETURN TO CAN THO CITY, VIETNAM

Authors

  • Nguyen Thi Be Ba Lecturer, Can Tho University, Can Tho City, Vietnam
  • Dinh Lan Anh BA Candidate, Department of History-Geography-Tourism, School of Political Sciences-Social Sciences & Humanities, School of Foreign Languages, Can Tho University, Can Tho City, Vietnam
  • Le Thi To Quyen Lecturer, Can Tho University, Can Tho City, Vietnam
  • Le Thi My Tien Lecturer, Can Tho University, Can Tho City, Vietnam
  • Nguyen Thi Huynh Phuong Lecturer, Can Tho University, Can Tho City, Vietnam
  • Thai Cong Dan Lecturer, Can Tho University, Can Tho City, Vietnam

DOI:

https://doi.org/10.46827/ejsss.v11i3.2017

Keywords:

tourism risks, tourist behavior, return intention, Can Tho City, sustainable tourism development

Abstract

This study analyzed primary data collected from interviews with 125 domestic tourists to evaluate the impacts of tourism-related risks on tourists’ intention to return (return intention) to Can Tho City, Vietnam. Based on the findings, the study proposed solutions to mitigate and manage these risks. The analysis revealed that tourism activities in Can Tho City were influenced by five groups of risk factors: safety risks, service-related risks, human-related risks, cultural–social risks, and environmental risks. In addition, the study carried practical significance for policy-making in sustainable tourism development in Can Tho. As a result, greater investment and attention from stakeholders involved in tourism were needed to promptly prevent, respond to, and adapt to potential risks. The proposed solutions were expected to contribute positively as a long-term strategy, aiming to build a safe, friendly, and sustainable tourism environment. This, in turn, could strengthen the foundation for local development and enhance the destination’s competitiveness both regionally and internationally.

 

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Author Biographies

  • Nguyen Thi Be Ba, Lecturer, Can Tho University, Can Tho City, Vietnam

    Dr. Nguyen Thi Be Ba is a Senior Lecturer at Can Tho University, Vietnam, specializing in community-based tourism, sustainable tourism, and food security in the Mekong Delta. She has led key research projects on tourism development and cultural preservation and authored over 70 scientific publications, including books and international articles. Her work contributes to tourism management, cultural heritage, and regional food security. She can be reached at ntbba@ctu.edu.vn

  • Dinh Lan Anh, BA Candidate, Department of History-Geography-Tourism, School of Political Sciences-Social Sciences & Humanities, School of Foreign Languages, Can Tho University, Can Tho City, Vietnam

    Ms. Dinh Lan Anh is a third-year undergraduate student in Vietnamese Studies at Can Tho University, Vietnam. Her academic focus includes tourism risk management, tourist behavior, and revisit intention. She is particularly interested in tourist risk perceptions in the Mekong Delta, especially in Can Tho City. Her current research contributes to understanding sustainable tourism and destination resilience. She can be reached anhb2206733@student.ctu.edu.vn.

  • Le Thi To Quyen, Lecturer, Can Tho University, Can Tho City, Vietnam

    Dr. Le Thi To Quyen is a Lecturer and Deputy Secretary at the Department of History–Geography–Tourism, Can Tho University, Vietnam. She holds a Ph.D. in Tourism and leads research on sustainable, community-based, and ethnic minority tourism. As a main researcher, she has conducted numerous projects in the Mekong Delta. With over 80 publications, Dr. Quyen contributes significantly to tourism policy, cultural preservation, and poverty alleviation. Her work is widely recognized for impacting sustainable tourism development in southern Vietnam. She can be contacted at lttquyen@ctu.edu.vn.

  • Le Thi My Tien, Lecturer, Can Tho University, Can Tho City, Vietnam

    Ms. Ly My Tien is a Lecturer and Secretary of the Department of History–Geography–Tourism at Can Tho University, Vietnam. She holds a Master’s degree in the social sciences and plays an active role in teaching and departmental coordination. Her work supports interdisciplinary education in history, geography, and tourism, with a focus on regional development in the Mekong Delta. She can be contacted at lmtien@ctu.edu.vn.

  • Nguyen Thi Huynh Phuong, Lecturer, Can Tho University, Can Tho City, Vietnam

    Ms. Nguyen Thi Huynh Phuong is a Lecturer at Can Tho University, holding a Master’s degree. Her research focuses on agritourism, ecotourism, community-based and cultural tourism, and sustainable development in the Mekong Delta. She has led and contributed to numerous research projects and authored over 40 scientific publications. Her work emphasizes cultural preservation and tourism resilience. She can be contacted at nthphuong@ctu.edu.vn

  • Thai Cong Dan, Lecturer, Can Tho University, Can Tho City, Vietnam

    Mr. Thai Cong Dan is a Senior Lecturer of English and project manager at School of Foreign Languages, Can Tho University, Vietnam. He earned his Ph.D. in Educational Administration (English program) from Naresuan University, Thailand (2010), and an M.A. in Cultural Aspects and Literature from the University of Notre Dame du Lac, USA (1999). His research focuses on TEFL/TESOL, intercultural communication, English teaching and learning, curriculum design, testing, ESP (tourism, political education, food technology), professional development, and educational administration. ORCID: https://orcid.org/0009-0002-9566-8128.  Email: tcdan@ctu.edu.vn.

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Published

2025-08-19

Issue

Vol. 11 No. 3 (2025)

Section

Articles