MENTAL HEALTH STRATEGIES IN THE CONTEXT OF SOCIAL ADVERTISING
DOI:
https://doi.org/10.46827/ejsss.v11i2.1985Schlagwörter:
emotions, emotion regulation strategies, social advertising, socially prescribed perfectionismAbstract
Emotions arise through interaction with the social environment and influence interpersonal relationships. They differ across individuals and are influenced by situational factors and the prevailing social context. Emotions are conveyed through multiple channels of communication, including language, body posture, and gestures, all of which significantly influence interpersonal interactions. Companies promote their products through advertisements on social media, aiming to influence individuals’ emotions and behavior through consistent and repetitive messaging. The overarching aim of advertisements is to elicit emotional responses and guide individual behavior. At the same time, individuals’ preferences for particular advertising messages can reveal key aspects of their personality profiles and the emotion regulation strategies they employ. The purpose of the present study is to contribute to the ongoing scholarly discourse of recent years regarding young adults’ perceptions of others’ expectations, the emotion regulation strategies they adopt, and the extent of socially prescribed perfectionism they experience—examined through the lens of social advertising.
Article visualizations:
Literaturhinweise
Ariely, D., & Berns, G. (2010). Neuromarketing: The Hope and Hype of Neuroimaging in Business. Nature Reviews Neuroscience, 11(4), 284-92. doi: http://dx.doi.org/10.1038/nrn2795
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The Role of Emotions in Marketing. Journal of the Academy of Marketing Science, 27(2), 184–206. doi: https://doi.org/10.1177/0092070399272005
Barrett, L. F., Gross, J. J., Mesquita, B., & Ochsner, K. N. (2007). The Experience of Emotion. Annual Review of Psychology, 58. 373-403. https://doi.org/10.1146/annurev.psych.58.110405.085709
Chatterjee, A. (2003). Prospects for a Cognitive Neuroscience of Visual Aesthetics. Bulletin of Psychology and the Arts, 4(2), 55-60. Ανακτήθηκε από: https://neuroaesthetics.med.upenn.edu/assets/usercontent/documents/publications/chatterjee-2003-01.pdf
Chatterjee, Α. (2011). Indian Fly Ashes: Their Characteristics and Potential for Mechanochemical Activation for Enhanced Usability. Journal of Materials in Civil Engineering, 23, 783-788. doi: http://dx.doi.org/10.1061/(ASCE)MT.1943-5533.0000279
Creswell, J. (2016). Η έρευνα στην εκπαίδευση: Σχεδιασμός, διεξαγωγή και αξιολόγηση ποσοτικής και ποιοτικής έρευνας (2η έκδ.). Αθήνα: Ίων.
Curran, T., & Hill, A. P. (2019). Perfectionism is increasing over time: A meta-analysis of birth cohort differences from 1989 to 2016. Psychological Bulletin, 145(4), 410. https://doi.org/10.1037/bul0000138
Cutuli, D. (2014). Cognitive reappraisal and expressive suppression strategies’ role in the emotion regulation: an overview on their modulatory effects and neural correlates. Frontiers in systems neuroscience, 8. https://doi.org/10.3389/fnsys.2014.00175
Esmaeilinasab, M., Khoshk, A. A., & Makhmali, A. (2016). Emotion regulation and life satisfaction in university students: Gender differences. European Proceedings of Social and Behavioural Sciences EpSBS, 82, 798-809. Retrieved from http://dx.doi.org/10.15405/epsbs.2016.11.82
Frost, R. O., Marten, P., Lahart, C., & Rosenblate, R. (1990). The dimensions of perfectionism. Cognitive Therapy and Research, 14, 449-468. https://doi.org/10.1007/BF01172967
Gross, J. J., & John, O. P. (2003). Individual differences in two emotion regulation processes: implications for affect, relationships, and well-being. Journal of Personality and Social Psychology, 85(2), 348. https://doi.org/10.1037/0022-3514.85.2.348
Guerreiro, M., Faísca, L., Brás, M., & Carmo, C. (2024). A test of the 2 × 2 model of perfectionism with perceived distress, cognitive emotion regulation, and perfectionist cognitions. Current Psychology, 43(14), 12754-12767. doi: https://doi.org/10.1007/s12144-023-05388-1
Kemp, E., Cowart, K., & Bui, M. M. (2020). Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages. Journal of Business Research, 112, 200-209. Retrieved from https://www.sciencedirect.com/science/article/abs/pii/S0148296320301740
Ker, W. Y., & Kao, D. T. (2021). “Give me perfection or nothing!”: The impact of perfectionism on product evaluation as moderated by secrecy effect and name volatility. Journal of Consumer Behaviour, 20(6), 1605-1616. https://doi.org/10.1002/cb.1976
Kotler, P., & Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35(3), 3-12. http://dx.doi.org/10.2307/1249783
Kwon, H., Yoon, K. L., Joormann, J., & Kwon, J. H. (2013). Cultural and gender differences in emotion regulation: Relation to depression. Cognition & emotion, 27(5), 769-782. https://doi.org/10.1080/02699931.2013.792244
Lefebvre, R. C. (2011). An integrative model for social marketing. Journal of Social Marketing, 1(1), 54-72. http://dx.doi.org/10.1108/20426761111104437
Lindquist, K. A., MacCormack, J. K., & Shablack, H. (2015). The role of language in emotion: Predictions from psychological constructionism. Frontiers in Psychology, 6(444). https://doi.org/10.3389/fpsyg.2015.00444
Marcel, P. C., Radomir, L., Ioana, M. A., & Maria, Z., M. (2009). Neuromarketing - getting inside the customer’s mind. The Annals of the University of Oradea Economic Sciences, 1(1). Retrieved from https://www.researchgate.net/publication/41163693_Neuromarketing_-_getting_inside_the_customer's_mind
Marr, D. (1982). Vision: A computational investigation into the human representation and processing of visual information. San Francisco, CA: W.H. Freeman. Retrieved from https://doi.org/10.7551/mitpress/9780262514620.001.0001
Masumoto, K., Taishi, N., & Shiozaki, M. (2016). Age and gender differences in relationships among emotion regulation, mood, and mental health. Gerontology and geriatric medicine, 2. https://doi.org/10.1177/2333721416637022
McColl-Kennedy, J. R., Danaher, T. S., Gallan, A. S., Orsingher, C., Lervik-Olsen, L., & Verma, R. (2017). How do you feel today? Managing patient emotions during health care experiences to enhance well-being. Journal of business research, 79, 247-259.https://doi.org/10.1016/j.jbusres.2017.03.022
McDuff, D., El Kaliouby, R., Senechal, T., Amr, M., Cohn, J. F., & Picard, R. W. (2016). AFFDEX SDK: A cross-platform real-time multi-face expression recognition toolkit. In Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems (pp. 3723–3726). ACM. Retrieved from https://dl.acm.org/doi/10.1145/2851581.2890247
Minichiello, H., Reasonover, M., & Fuglestad, P. (2024). The indirect effects of perfectionism on athletes’ self-views through maladaptive emotion regulation. Frontiers in Psychology, 15. doi: https://doi.org/10.3389/fpsyg.2024.1373461
Otamendi, F. J., & Martín, S. D. L. (2020). The emotional effectiveness of advertisement. Frontiers in Psychology, 11(2088). doi: https://doi.org/10.3389/fpsyg.2020.02088
Panagiotakopoulos, C., & Sarris, M. (2017). Designing and authoring a thesis using ICTs. Ion. http://dx.doi.org/10.13128/form-7719
Pascual, A., Conejero, S., & Etxebarria, I. (2016). Coping strategies and emotion regulation in adolescents: Adequacy and gender differences. Ansiedad y estrés, 22(1), 1-4. Retrieved from https://www.elsevier.es/es-revista-ansiedad-estres-242-articulo-coping-strategies-emotion-regulation-in-S1134793716300070
Papakostopoulou, P., Armakolas, S., & Krotky, J. (2024). Music and Technology as Factors of Interdependence in the Mental Health of Students. Journal of Education, Technology and Computer Science, 5(35), 132–143. https://doi.org/10.15584/jetacomps.2024.5.13
Pearce, M. T., Zaidel, D. W., Vartanian, O., Skov, M., Leder, H., Chatterjee, A., & Nadal, M. (2016). Neuroaesthetics: The Cognitive Neuroscience of Aesthetic Experience. Journal of the Association for Psychological Science, 11(2), 265-79. https://www.marcus-pearce.com/assets/papers/PearceEtAl2016.pdf
Poels, K., & Dewitte, S. (2019). The role of emotions in advertising: A call to action. Journal of Advertising, 48(1), 81–90. doi: https://doi.org/10.1080/00913367.2019.1579688
Robson, C. (2010). Η έρευνα του πραγματικού κόσμου: Ένα μέσον για κοινωνικούς επιστήμονες και επαγγελματίες ερευνητές (2η έκδ.). Αθήνα, Ελλάς: Gutenberg.
Sand, L., Bøe, T., Shafran, R., Stormark, K. M., & Hysing, M. (2021). Perfectionism in adolescence: Associations with gender, age, and socioeconomic status in a Norwegian sample. Frontiers in public health, 9. doi: https://doi.org/10.3389/fpubh.2021.688811
Satpute, A. B., Shu, J., Weber, J., Roy, M., & Ochsner, K. N. (2013). The functional neural architecture of self-reports of affective experience. Biological Psychiatry, 73(7), 631–638. doi: https://doi.org/10.1016/j.biopsych.2012.10.001
Stoeber, J., & Stoeber, F. S. (2009). Domains of perfectionism: Prevalence and relationships with perfectionism, gender, age, and satisfaction with life. Personality and individual differences, 46(4), 530-535. doi: https://doi.org/10.1016/j.paid.2008.12.006
Thackeray, R., Neiger, B. L., & Keller, H. (2012). Integrating social media and social marketing: a four-step process. Health Promotion Practice, 13(2), 165-8. Retrieved from https://www.jstor.org/stable/26739546
Truss, A. (2010). Social Marketing and Public Health: Theory and Practice. Oxford University Press. Retrieved from https://academic.oup.com/book/38700
Vitulić, H. S., & Prosen, S. (2016). Coping and emotion regulation strategies in adulthood: Specificities regarding age, gender and level of education. Društvenaistraživanja, 25(1), 43-62. Retrieved from http://dx.doi.org/10.5559/di.25.1.03
