TOURISM DEVELOPMENT SOLUTIONS IN THUAN HUNG RICE PAPER VILLAGE, THUAN HUNG WARD, CAN THO CITY, VIETNAM

Συγγραφείς

  • Tran Gia Lac BA Candidate, Department of History-Geography-Tourism, School of Political Sciences, Social Sciences & Humanities, Can Tho University, Can Tho City, Vietnam
  • Nguyen Thi Be Ba Tourism Lecturer, Department of History-Geography-Tourism, School of Political Sciences, Social Sciences & Humanities, Can Tho University, Can Tho City, Vietnam
  • Do Van Tien MA Candidate, University of Social Sciences and Humanities, Vietnam National University, Ho Chi Minh City, Vietnam
  • Thai Cong Dan English Lecturer, School of Foreign Languages, Can Tho University, Can Tho City, Vietnam

DOI:

https://doi.org/10.46827/ejsss.v11i4.2033

Λέξεις-κλειδιά:

Thuan Hung rice paper craft village, craft village, craft village tourism, Can Tho City

Περίληψη

In the context of experiential tourism and cultural heritage preservation, the development of tourism in Thuan Hung rice paper craft village (Thuan Hung Ward, Can Tho City) not only contributes to community income but also helps sustain traditional crafts. This study investigates the key factors influencing tourism development in the village and proposes strategic directions for sustainable growth. Data were collected from 180 tourists through a structured questionnaire using convenience sampling. Analytical methods include descriptive statistics, reliability analysis, exploratory factor analysis, and multiple regression. Findings reveal five main influencing factors: tourism resources, infrastructure and technical facilities, human resources, product quality, and security and environmental sanitation. Among these, tourism resources exert the most significant impact, while security and environmental sanitation have relatively lower influence. Based on these insights, the study recommends solutions such as resource conservation, infrastructure enhancement, workforce training, product development, and improved management of safety and sanitation to foster sustainable tourism and enhance local livelihoods.

 

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Βιογραφικά Συγγραφέων

  • Tran Gia Lac, BA Candidate, Department of History-Geography-Tourism, School of Political Sciences, Social Sciences & Humanities, Can Tho University, Can Tho City, Vietnam

    Mr. Tran Gia Lac is a third-year Tourism student in the Department of History–Geography–Tourism (DoHGT), under the School of Political Sciences, Social Sciences and Humanities (SPSSSH) at Can Tho University (CTU). His academic interests focus on tourism research, particularly in the areas of tour guiding, hospitality, tourism education, sustainable tourism startups, and tourism development. He can be contacted at lacc2300209@student.ctu.edu.vn

  • Nguyen Thi Be Ba, Tourism Lecturer, Department of History-Geography-Tourism, School of Political Sciences, Social Sciences & Humanities, Can Tho University, Can Tho City, Vietnam

    Dr. Nguyen Thi Be Ba is a Senior Lecturer at Can Tho University, Vietnam, specializing in community-based tourism, sustainable tourism, and food security in the Mekong Delta. She has led key research projects on tourism development and cultural preservation and authored over 70 scientific publications, including books and international articles. Her work contributes to tourism management, cultural heritage, and regional food security. She can be reached at ntbba@ctu.edu.vn.

  • Do Van Tien, MA Candidate, University of Social Sciences and Humanities, Vietnam National University, Ho Chi Minh City, Vietnam

    Mr. Do Van Tien is a freelance tour guide and an M.A. candidate at the Faculty of Vietnamese Studies, University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City (USSH, VNUHCM). He can be contacted at xuanle147za@gmail.com.

  • Thai Cong Dan, English Lecturer, School of Foreign Languages, Can Tho University, Can Tho City, Vietnam

    Dr. Thai Cong Dan is a Senior Lecturer in English at the School of Foreign Languages, Can Tho University (CTU), Vietnam. He earned his Ph.D. in Educational Administration (English Program) from Naresuan University, Thailand (2010), and his M.A. in Cultural Aspects and Literature from the University of Notre Dame du Lac, USA (1999). His research interests encompass TEFL/TESOL, intercultural communication, English for Specific Purposes (ESP), curriculum design, language assessment, and tourism education. He can be reached at tcdan@ctu.edu.vn and ORCID: https://orcid.org/0009-0002-9566-8128.

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Λήψεις

Δημοσιευμένα

2025-09-14

Τεύχος

Τόμ. 11 Αρ. 4 (2025)

Ενότητα

Articles