FACTORS INFLUENCING DOMESTIC TOURIST SATISFACTION WITH ACCOMMODATION SERVICES IN MANG DEN, QUANG NGAI PROVINCE, VIETNAM

Authors

  • Nguyen Thi Be Ba School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam
  • Nguyen Vo Phuc Khang Vietnamese Studies Program, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam
  • Thai Cong Dan School of Foreign Languages, Can Tho University, Vietnam

DOI:

https://doi.org/10.46827/ejsss.v11i5.2100

Keywords:

Mang Den Commune, accommodation services, tourist satisfaction, service quality, domestic tourism

Abstract

This study investigates the determinants of domestic tourists’ satisfaction with accommodation services in Mang Den Commune, Quang Ngai Province, Vietnam Using a convenience sampling approach, 150 valid survey responses were collected and analyzed with SPSS 20.0, applying Cronbach’s Alpha and Exploratory Factor Analysis (EFA). The analysis identified six key factors influencing tourist satisfaction: reliability, service competence, tangibility, empathy, responsiveness, and perceived value. Cronbach’s Alpha values ranged from 0.818 to 0.877, confirming strong internal consistency. The EFA results yielded a KMO value of 0.656 and a total variance explained of 68.621%. The sample primarily consisted of young tourists (84% aged 18–25), most of whom held college or university degrees (61%) and had moderate incomes (63% earning under 5 million VND). The findings offer practical implications for accommodation providers aiming to improve service quality and enhance tourist satisfaction in this developing eco-tourism destination.

 

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Author Biographies

  • Nguyen Thi Be Ba, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam

    Dr. Nguyen Thi Be Ba is a Senior Lecturer at Can Tho University, Vietnam, specializing in community-based tourism, sustainable tourism, and food security in the Mekong Delta. She has led key research projects on tourism development and cultural preservation and authored over 70 scientific publications, including books and international articles. Her work contributes to tourism management, cultural heritage, and regional food security. She can be reached at ntbba@ctu.edu.vn.

  • Thai Cong Dan, School of Foreign Languages, Can Tho University, Vietnam
    Dr. Thai Cong Dan is a Senior Lecturer in English at the School of Foreign Languages, Can Tho University (CTU), Vietnam. He earned his PhD in Educational Administration (English Program) from Naresuan University, Thailand (2010), and his M.A. in Cultural Aspects and Literature from the University of Notre Dame du Lac, USA (1999). His research interests encompass TEFL/TESOL, intercultural communication, English for Specific Purposes (ESP), curriculum design, language assessment, and tourism education. He can be reached at tcdan@ctu.edu.vn and ORCID: https://orcid.org/0009-0002-9566-8128.

References

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Nguyen, L. N. (2022, June 30). Mang Den commune – History of local population. Kon Tum Newspaper. Retreived from https://www.baokontum.com.vn/xa-hoi/mang-den-lich-su-dan-cu-24306.html

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Published

2025-12-13

Issue

Vol. 11 No. 5 (2025)

Section

Articles