QUALITY OF SERVICE IN IRAN BANKING CASE STUDY MELLI BANKS IN TABRIZ, IRAN
DOI:
https://doi.org/10.46827/ejsss.v0i0.403Palabras clave:
empathy, responsiveness, reliability, quality, satisfaction, customerResumo
This is a case study of Melli Banks in Tabriz to investigate the Islamic banking view. Today Iran as an Islamic country has an increasing economic growth in different sectors such as banking. This study investigated the quality of Islamic banking system in regard to basic dimensions including empathy, reliability, responsiveness and assurance and indicated the quality of service in Bank Melli Iran has direct connection to customer's satisfaction. Customers satisfaction is strategic factor to win the competition and Islamic banking has considered this issue well , so that to make and preserve its position in this competitive banking market because financial services based on Islamic banking have focused on customer's satisfaction and needs. So the effectiveness of Islamic banking system to enhance the quality of services is acceptable and this higher quality have perceived by the customers of Bank Melli in Iran.
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