THE LANGUAGE OF TRADITIONAL COMMUNICATION CHANGES TO ADAPT TO PUBLIC DEMAND IN THE NEW AGE

Autor(i)

  • Le Thi Minh Huyen Faculty of Multimedia Communication, Vietnam Women's Academy, Vietnam

DOI:

https://doi.org/10.46827/ejsss.v8i6.1503

Ključne riječi:

communication, communication language, communication in Vietnam

Sažetak

The 4.0 technology revolution has had a strong influence on mass communication in general and traditional communication in particular. The change in communication causes the communication method of the communicator to change, which means that traditional communication must have a change in the communication language to adapt to the needs and ability to attract the public. This transformation is being clearly shown from the perspective of print communication and broadcast communication.

 

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Biografija autora

  • Le Thi Minh Huyen, Faculty of Multimedia Communication, Vietnam Women's Academy, Vietnam
    Le Thi Minh Huyen, currently working at Vietnam Women's Academy, Vietnam, is interested in studying communication language and its changes to adapt to public demand in the new age.

Reference

Phan Van Kien, Pham Quoc Hai (2016). Some new trends of modern communication journalism. Hanoi: Information and Communication Publishing House.

Duong Xuan Son (2016). Types of communication. Hanoi: Information and Communication Publishing House.

Preuzimanja

Objavljeno

2023-07-05

Broj časopisa

Svezak 8 Br. 6 (2023)

Rubrika

Articles