TRENDS OF APPLYING INFOGRAPHIC AND SHORT VIDEO ON ONLINE NEWSPAPERS IN VIETNAM

Autor(i)

  • Nguyen Thi Kieu Oanh Department of Literature, Linguistics, Journalism and Communication, School of Political Sciences, Social Sciences and Humanities, Can Tho University, Vietnam
  • Tran Hoang Kha College of Information and Communication Technology, Can Tho University, Vietnam

DOI:

https://doi.org/10.46827/ejsss.v11i3.2016

Ključne riječi:

electronic newspaper, infographic, short video, Tuoi tre Online, VnExpress

Sažetak

This study investigates the usage, content, communication objectives, and accessibility of Infographics and Short Videos on Vietnamese electronic newspapers. Utilizing statistical-classification, content analysis, questionnaire surveys, and the Likert scale, the research analyzed content from VnExpress and Tuoi Tre Online (March-May 2025) and surveyed students from relevant majors at Can Tho University. Results indicate a high level of awareness and preference for both formats among young people, confirming their effectiveness in rapidly and visually conveying information. Infographics excel in presenting statistics and instructions, while short videos are well-suited for breaking news and entertainment. The study concludes that Infographics and Short Videos play a pivotal role in attracting and retaining readers in the digital age. To maximize their effectiveness, newsrooms need to continue investing in content and design quality, optimizing user experience, diversifying content, and enhancing two-way interaction. The harmonious combination of aesthetic value and informational content is key to improving the quality of visual communication in Vietnamese journalism today.

 

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Biografije autora

  • Nguyen Thi Kieu Oanh, Department of Literature, Linguistics, Journalism and Communication, School of Political Sciences, Social Sciences and Humanities, Can Tho University, Vietnam

    Ms. Nguyen Thi Kieu Oanh is currently a lecturer in the Department of Literature, Linguistics, Journalism and Communication, School of Political Sciences, Social Sciences and Humanities, Can Tho University, Vietnam. She teaches courses in Vietnamese literature, foreign literature—particularly American and European works—and journalism. In 2023, she earned her doctoral degree in Journalism from the Academy of Journalism and Communication in Hanoi. Her research interests include literary theory, language studies, intercultural communication, journalism, the teaching and learning of both Vietnamese and foreign literature, curriculum design, assessment and testing, and professional development. She can be contacted at: kieuoanh@ctu.edu.vn.

  • Tran Hoang Kha, College of Information and Communication Technology, Can Tho University, Vietnam

    Mr. Tran Hoang Kha is currently pursuing a degree in Multimedia Communications at the College of Information and Communication Technology, Can Tho University (CTU), Vietnam. He is passionate about media and journalism, with a strong interest and aptitude for research in these fields. He can be reached at khab2203610@student.ctu.edu.vn.

Reference

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Preuzimanja

Objavljeno

2025-08-17

Broj časopisa

Svezak 11 Br. 3 (2025)

Rubrika

Articles