ECOLOGICAL AWARENESS STRATEGY OF THE PICTET PHOTO AWARDS

Abstrak

The selfish ambitions of mankind have done terrible damage to our planet. The results of the understanding that puts people in the foreground have caused great destruction in nature. The disasters that followed the warming of the climate made visible the effects of excessive consumption, unplanned urbanization, and destroyed forests on ecology and therefore on humanity. In recent years, the focus of art has also clearly shifted to ecology. Projects that define the coming of the world to the present and suggest future scenarios have been supported by institutions working on culture and art. In this context, photographers, who keep the record of the change of the world, are an important figure in individual or collaborative work on the subject. One of them is the Pictet Photography Award, which financially supports photography projects in the context of the environment and sustainability. In this article, the mission of the Pictet photography award, its method of operation, the reason for the selection of the determined themes and their importance today, the definition of the final photography projects in terms of content and aesthetics, and how they contribute to the photographers will be discussed. The names considered as examples were chosen from photographers using various aesthetic expression methods. In addition, each of the sample projects corresponds to a topic determined as a theme.

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