TRENDS OF APPLYING INFOGRAPHIC AND SHORT VIDEO ON ONLINE NEWSPAPERS IN VIETNAM

Autori

  • Nguyen Thi Kieu Oanh Department of Literature, Linguistics, Journalism and Communication, School of Political Sciences, Social Sciences and Humanities, Can Tho University, Vietnam
  • Tran Hoang Kha College of Information and Communication Technology, Can Tho University, Vietnam

DOI:

https://doi.org/10.46827/ejsss.v11i3.2016

Parole chiave:

electronic newspaper, infographic, short video, Tuoi tre Online, VnExpress

Abstract

This study investigates the usage, content, communication objectives, and accessibility of Infographics and Short Videos on Vietnamese electronic newspapers. Utilizing statistical-classification, content analysis, questionnaire surveys, and the Likert scale, the research analyzed content from VnExpress and Tuoi Tre Online (March-May 2025) and surveyed students from relevant majors at Can Tho University. Results indicate a high level of awareness and preference for both formats among young people, confirming their effectiveness in rapidly and visually conveying information. Infographics excel in presenting statistics and instructions, while short videos are well-suited for breaking news and entertainment. The study concludes that Infographics and Short Videos play a pivotal role in attracting and retaining readers in the digital age. To maximize their effectiveness, newsrooms need to continue investing in content and design quality, optimizing user experience, diversifying content, and enhancing two-way interaction. The harmonious combination of aesthetic value and informational content is key to improving the quality of visual communication in Vietnamese journalism today.

 

Article visualizations:

Hit counter

Biografie autore

  • Nguyen Thi Kieu Oanh, Department of Literature, Linguistics, Journalism and Communication, School of Political Sciences, Social Sciences and Humanities, Can Tho University, Vietnam

    Ms. Nguyen Thi Kieu Oanh is currently a lecturer in the Department of Literature, Linguistics, Journalism and Communication, School of Political Sciences, Social Sciences and Humanities, Can Tho University, Vietnam. She teaches courses in Vietnamese literature, foreign literature—particularly American and European works—and journalism. In 2023, she earned her doctoral degree in Journalism from the Academy of Journalism and Communication in Hanoi. Her research interests include literary theory, language studies, intercultural communication, journalism, the teaching and learning of both Vietnamese and foreign literature, curriculum design, assessment and testing, and professional development. She can be contacted at: kieuoanh@ctu.edu.vn.

  • Tran Hoang Kha, College of Information and Communication Technology, Can Tho University, Vietnam

    Mr. Tran Hoang Kha is currently pursuing a degree in Multimedia Communications at the College of Information and Communication Technology, Can Tho University (CTU), Vietnam. He is passionate about media and journalism, with a strong interest and aptitude for research in these fields. He can be reached at khab2203610@student.ctu.edu.vn.

Riferimenti bibliografici

Barry, K. (2001). Reporting and Editing News. USA Today Graphics Department.

Bock, M. A. (2011). Newspaper Journalism and Video: Motion, Sound, and New Narratives. New Media & Society, 13(1), 25–42. http://dx.doi.org/10.1177/1461444811421650

Ding, N., Xu, X., & Lewis, E. (2022). Short instructional videos for the TikTok generation. Educational Technology Research and Development, 70(4), 1089-1103. http://dx.doi.org/10.1080/08832323.2022.2103489

Duong, H. A. (2016). The role of video in multimedia journalism. Journalist Magazine, (385).

George-Palilonis, J. (2006). A Practical Guide to Graphics Reporting: Information Graphics for Print, Web, and Broadcast. Linacre House. https://doi.org/10.4324/9781315709574

Ho, T. D. Tr. (2020). The method of presenting graphic news in Vietnamese electronic newspapers today. Journal of Science and Technology, Hue University of Science, 15(3), 227–234.

Huiwen, L. (2023). The Language of New Media Journalism on Short Video Sharing Websites. Media, Communication and Regional Culture (MCRC).

Le. V. D., Vu. T. T. A. (2022). User Experience of Infographics on Electronic Newspapers. Journal of Information Technology and Communication Science.

Nguyen. D. H. (2022). Video clips in media content on Vietnamese electronic newspapers (PhD thesis). University of Social Sciences and Humanities, Hanoi.

Siricharoen, W. V. (2013). Infographics: The New Communication Tools in Digital Age. International Conference on E-Technologies and Business on the Web, 169–174. Retrieved from https://www.researchgate.net/publication/256504128_Infographics_The_New_Communication_Tools_in_Digital_Age

Tianqi, Y. (2023). The Dissemination Characteristics and Impact of Short Videos in the New Media Era. Proceedings of the 3rd International Conference on Media, Communication and Regional Culture (MCRC 2023). https://dx.doi.org/10.23977/mediacr.2025.060210

Dowloads

Pubblicato

2025-08-17

Fascicolo

V. 11 N. 3 (2025)

Sezione

Articles